Sat.Mar 21, 2020 - Fri.Mar 27, 2020

10 PR Tricks to Increase News Release Visibility

Business Wire

There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.

Experiential Marketing: What Are the Pros and Cons?

Ronn Torossian

With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands.

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How social media strategies should adapt to COVID-19

PR Daily

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. Everything is moving online, whether its your weekly poker game or your 10 a.m. meeting with your sales team.

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Investor Relations Thoughts and Best Practices in the COVID-19 Environment | Business Wire Blog

Business Wire

The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations

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Public Relations Strategy to Boost Art Marketing

Ronn Torossian

In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.

COVID-19 Comms: Lead with Empathy

Cision

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices

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PR Council: Helping Each Other to Take Care of Our Talent and Our Clients | Business Wire Blog

Business Wire

Times like this clearly demonstrate what a special industry this is -- All of our 110 Member agencies are coming together to share best practices. During our daily HR leader call and weekly one for COOs/CFOs, the mission is to put competition aside and help each other through this crisis. public relations

Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages. There might be a global pandemic out there, but social media users still have time to slam jargon and buzzwords online.

Zooming Into Coworkers’ Lives

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis offers a silver lining, or at least a new perspective. Remote conferencing is hardly a new concept.

Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.

How the coronavirus is disrupting influencer marketing

PR Daily

These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.

Do’s and Don’ts on Webinars with Falcon.io

Cision

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices

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The power Amazon marketing holds for brands today

Agility PR Solutions

The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly.

Why businesses should focus on community during (and after) COVID-19

PR Daily

Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges.

Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. With the introduction […]. The post Public Relations Agencies and Public Opinion appeared first on.

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Giving, FEELing & Communicating in Uncertain Times

PR Expanded

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19

Agility PR Solutions

As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last.

Why you should invest in social media monitoring

PR Daily

In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. Here are some important tips for staying in the loop. In the early days of radio, and subsequently television, the stations had monitors.

How to Survive this Crisis

The Proactive Report

Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies.

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The Fundamentals of a Coaching Program

ReimaginePR

The Fundamentals of a Coaching Program. Key Pieces of Education Day My occupation is to employ the appropriate folks, he states. Then the work thing occurred. Which is charming sometimes. Each day contains hiking and games. It’s practically impossible to begin planning past the subsequent day until you have the capability to speed your students, which is a time-consuming procedure, even if things go easily. Brooklin Spring Fair’s Education Day is an fantastic potential of Gr.

How to rebalance your marketing campaigns during this pandemic  

Agility PR Solutions

When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond?

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Are we over-communicating COVID-19?

PR Daily

Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference. he answer is no. And absolutely yes. Let me explain. We all know that employees are not monolithic.

How to Inspire Your Teams During the COVID-19 Crisis

PRSay

The COVID-19 crisis looms large in our personal and professional lives. We are in the midst of a global pandemic while also finding new ways of managing teams and businesses.

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Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now

Sword and the Script

Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but eConsultancy has put some numbers to it: “A survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed that the majority believe that the outbreak has already heavily impacted marketing activities for the first half of 2020.” But what does “heavily impacted” mean?

5 career advancement tips for today’s business woman

Agility PR Solutions

When it comes to excelling in your career, the rise to the top is never easy. Hard work, patience and motivation, are some factors that can help you attain your goals. Globally, the gender split is about 50/50. In the workplace, that is not the case, as males tend to sit in the majority of […].

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.

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