September, 2018

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

Report 345

Ethics and You: Leading the Way

PRSay

One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world.

Ethics 227

Nike’s Kaepernick Campaign Is Brilliant — And Risky

ImPRessions - Crenshaw Communications

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been partly blamed on his criticism of players who chose to take a knee during the national anthem at the start of many games.

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

PR Expanded

Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

Ethics 331

More Trending

As Hurricane Florence hits, major companies respond with help for victims

PR Daily

Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia.

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.

Ethics 269

4 Copy Editing Tips Every PR Professional Needs To Know

Prowly

Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way. The post 4 Copy Editing Tips Every PR Professional Needs To Know appeared first on Prowly Magazine. Content Marketing Magazine copy editing

Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster

Ronn Torossian

“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

In this divisive era of outspoken messaging, PR’s best days are yet to come

PR Daily

Divisiveness is the watchword of the day, and no one is immune. Organizations large and small are increasingly compelled to speak up regarding societal and industry crises. Those of us in PR and corporate communications are uniquely qualified to shape, guide and mediate that discourse.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

A Guest Post By Rhys Schueren, Student, Loyola University Maryland. This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

K-pop’s Global Takeover

Ronn Torossian

South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.

Agency 247

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

120 Owning a space that is yours with Mark Masters, You Are The Media

PR Warrior

A mix of skills—new and old—that PR pros must master

PR Daily

The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.

5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success

Communications Conversations

In case you’ve been on a desert island somewhere for the last week, you’ve undoubtedly heard about Nike’s “Dream Crazy” campaign featuring new front-man Colin Kaepernick. Believe in something, even if it means sacrificing everything. JustDoIt pic.twitter.com/SRWkMIDdaO.

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered.

Harvard Latest University to Respond to PR Fire

Ronn Torossian

6 questions with Nneka M. Okona

Muck Rack

6 questions with Nneka M. Okona

240
240

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories. Tell genuine stories.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.

Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with.

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?

Agency 173

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Ethics 150

Building global influence with Adam Jacoby, Founder of MiVote

PR Warrior

Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote.

5 tips for producing professional-caliber DIY videos

PR Daily

Want to achieve video content that gets noticed on social media, while staying on budget? Here are five ways to get professional results with DIY video content—even when your crew is just you. If you don’t want a scripted video, still make a plan.

Video 169

An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

Ethics 149

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it.