August, 2020

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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ?

Media 397
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5 Ways to Build Better Journalist Relationships

ImPRessions - Crenshaw Communications

For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable feedback even if every offer doesn’t turn into a quick story.

Pitching 208
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How Communicators Can Help Brands Create Real Change

Cision

PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.

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How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution.

Blogging 471
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Employee Advocacy Spurs ROI

Ronn Torossian

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […].

Employee 273

More Trending

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Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

Onclusive

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media.

Media 370
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Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.

Employee 286
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5 Key Takeaways from the 2020 State of the Press Release Webinar

Cision

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

Writing 398
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How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.

Blogging 463
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Press Releases: 2020’s Most Common Press Release

Ronn Torossian

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. […].

Publicity 243
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Media Pitching 101 – Tips & Examples to Get Coverage

Prowly

What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or […]. The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine.

Examples 197
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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist. It almost seems odd to consider that possibility.

Analytics 347
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How To Manage A PR Team: 5 Tips

ImPRessions - Crenshaw Communications

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

How To 266
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Take 5 Live with Pam Zapata

Cision

Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.

Marketing 391
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32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.

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Latest Trailer Shows Even Darker Batman

Ronn Torossian

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction. Based on the trailer, it appears […]. The post Latest Trailer Shows Even Darker Batman appeared first on.

Film 195
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Top Art Journalists to Cover Your Story – The 2020 List

Prowly

A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]. The post Top Art Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Company 197
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Disinformation in society: New Institute of PR research examines and tracks its spread

Agility PR Solutions

We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S. society, what parties are most responsible for sharing it, and whose job is it to combat it? New research from the […]. The post Disinformation in society: New Institute of PR research examines and tracks its spread appeared first on Agility PR Solutions.

Industry 208
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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple. That’s where the right media strategy comes in.

Pitching 177
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Take 5 Live with Anna Crowe

Cision

Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.

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The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 384
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […].

Video 195
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Top Music Journalists to Cover Your Story – The 2020 List

Prowly

Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]. The post Top Music Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Report 197
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Is PR dead… definitely for the 10th time?

Stuart Bruce

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208
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Does anyone really search by hash tags on LinkedIn?

Communications Conversations

What’s our hash tag strategy? It’s a question I think every company has asked itself or its agency partner over the last 10 years. And, it’s a question I’ve written about before. But a recent Social Media Examiner article got me thinking about hash tags again. Specifically if and how people are using them. This particular author seems to think a lot of people are using them–on LinkedIn.

LinkedIn 200
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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What Cision Customers Really Think

Cision

What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews.

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A SPAC IPO Renaissance and the De-SPAC Communications Necessities | Business Wire Blog

Business Wire

SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger. The transaction structure provides for a publicly-listed shell corporation to acquire/merge with an operating business, which becomes the publicly-traded company following completion of the transaction process.

Blogging 251
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As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

Retail 195