August, 2020

PR Aikido: 3 Techniques For Winning In The Media


The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect.

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5 Ways to Build Better Journalist Relationships

ImPRessions - Crenshaw Communications

For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients.

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How Communicators Can Help Brands Create Real Change


PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going. Comms Best Practices

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution. education public relations measurement & analytics

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Latest Trailer Shows Even Darker Batman

Ronn Torossian

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction.

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More Trending

Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality


We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

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Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.

5 Key Takeaways from the 2020 State of the Press Release Webinar


Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar. Comms Best Practices

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

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5 ways the COVID-19 pandemic is changing media relations

PR Daily

With social distancing and remote work on the rise, are best practices for reaching out to reporters changing? Navigating the ever-changing landscape of media is never easy.

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive


In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage.

Disinformation in society: New Institute of PR research examines and tracks its spread

Agility PR Solutions

We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Take 5 Live with Pam Zapata


Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen. Comms Best Practices

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever.

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5 consumer behavior trends PR pros should know for 2021

PR Daily

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year. The pandemic made two things very clear for PR professionals.

Crenshaw Announces Two Promotions

ImPRessions - Crenshaw Communications

As summer comes to a close, we are proud to announce two promotions at Crenshaw Communications. After nearly 2.5 years at Crenshaw, Katharine Riggs has been promoted from Account Executive to Senior Account Executive.

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand. What is Personal Branding and Why You Need One.

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Take 5 Live with Anna Crowe


Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle. Comms Best Practices


The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Better ROI with Social Testing

Ronn Torossian

Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […].

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3 simple steps to prepare for any crisis

PR Daily

No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready. What do the COVID-19 global pandemic, a volcanic eruption, the Washington Football Team, and a cybersecurity breach all have in common? Crisis.

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Onclusive Media Monitoring


The post Onclusive Media Monitoring appeared first on Onclusive. Videos

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How To Manage A PR Team: 5 Tips

ImPRessions - Crenshaw Communications

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

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What Cision Customers Really Think


What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews. Cision Product News

Finding “the Other” Voice – Three Steps to Mastering your Executive Team’s Written Communication | Business Wire Blog

Business Wire

The IRO Recipe – Don’t Leave Out this Ingredient. investor relations

Employee Advocacy Spurs ROI

Ronn Torossian

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […]. The post Employee Advocacy Spurs ROI appeared first on.

Finding positivity during an historic pandemic

PR Daily

Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty. It’s been 24 weeks since the world changed and many of us started working from home. So much has transpired during this time.

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All the absolutely awesome PR tools for communications professionals

Stuart Bruce

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time.

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