Agility PR Solutions

JANUARY 23, 2023

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new revenue: cutting their marketing and communications spending. As the Harvard Business Review […] The post The climate crisis doesn’t stop during a recession—neither should cleantech marketing appeared first on Agility PR Solutions.

Crisis 158

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5W PR

JANUARY 23, 2023

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are. Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of

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Marketing Social Media Advertising Advertising 88

Agility PR Solutions

JANUARY 23, 2023

Marketing campaigns demand loads of time and effort throughout their cycle. From the planning stage to the execution stage, there’s a lot of active work that you’ll need to put in. In this post, we’ll share the basics of a marketing campaign and how you can build a successful one. We’ll also share some effective […] The post Tips for building and monitoring your marketing campaigns appeared first on Agility PR Solutions.

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Marketing Publicity 88

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Institute for Public Relations

JANUARY 23, 2023

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

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Agility PR Solutions

JANUARY 23, 2023

Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day of sale. The tell-all book, released last week, provides a range of accusations, including an allegation of being “sacrificed” on the “PR altar” by Camilla, the Queen Consort, and a conversation with Prince William and King […] The post Public support for the royal family holds firm—but will Prince Harry’s reputation ever recover?

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Reputation Publicity Brand Branding 78

Reputation Us

JANUARY 23, 2023

Are you familiar with MasterClass ? The online learning platform has become a go-to source to instruct folks on various things such as how to negotiate, shoot a basketball and make a perfect cocktail. The recently published MasterClass course is from the winningest men’s basketball coach ever, Mike Krzyzewski. The highly decorated and praised Duke University coach offers beneficial pointers on what he describes as “Values-Driven Leadership.” Specifically, Coach K teaches viewer

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Communications Leadership Reputation Sports 78

Agility PR Solutions

JANUARY 23, 2023

It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up from 81 percent in 2020—making a seamless and intuitive omnichannel experience critical.

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Culpwrit

JANUARY 23, 2023

By Lauren McGrath and Ella Tobias Patti Temple Rocks has held a variety of titles throughout her 40 years in the communications field before ageism activist became a part of the list. But whatever title she’s holding – whether it’s writer, speaker, manager or mentor – what’s most important is that she’s still not… Continue reading Still Not Done: Fighting Ageism in the Workplace The post Still Not Done: Fighting Ageism in the Workplace appeared first on Culpwrit.

Communications 84

Communications 84

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

The Hoyt Organization

JANUARY 23, 2023

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch […] The post FinTech Public Relations Strategies appeared first on The Hoyt Organization.

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Publicity Strategy Financial Industry 83

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career?

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Ethics Publicity Reputation Agency 79

HMA Public Relations

JANUARY 23, 2023

Happy #MediaMonday! The latest feature comes to us from Patrick Breen, staff photographer and videographer for the Arizona Republic. Learn more about Patrick and his award-winning work in this post.

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Media 75

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. It’s true. A website is your digital front door to building credibility, attracting potential customers, and generating revenue. And a well-optimized, easy-to-navigate website is more important than ever because the buyer’s journey has gone digital. B2B buyers spend a measly 17% of their buying time meeting with potential suppliers.

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Mobile Case Study SEO Google 70

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business.

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Social Media Video Media Instagram 62

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? While it may feel like you’re starting from scratch, this upgraded service will provide deeper, more valuable insights that can better help you reach short- and long-term goals—as long as you’re using it correctly.

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Analytics Google Measurement Mobile 65

The Hoyt Organization

JANUARY 23, 2023

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately to the right audience? Key to this program was launching an in-depth media relations campaign to set the stage in the correct manager, and create a supporting […] The post Raising Brand Awareness in the Cannabis Industry appeared first on The Hoyt Organization.

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Brand Branding Industry Media Relations 52

Institute for Public Relations

JANUARY 23, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. DaJung Woo and colleagues examined how remote workers communicate with one another to navigate uncertainty in the workplace. This is particularly relevant considering COVID-19 and the increasing rise of remote employees who may not have pre-established relationships that … Continue reading Navigating Water Cooler Talks Without the Water Cooler: Uncertainty and Information Seeki

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Communications Study Publicity Employee 52

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. I cover the rubber industry, and specifically the non-tire rubber space—seals and gaskets, hoses and hydraulics, motion control components, medical applications, feedstock materials like carbon black and other functional additives, silicone rubber, synthetic rubber, natural rubber, oil and gas and mining, among other industries.

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Meeting Report Media Journalism 75

Institute for Public Relations

JANUARY 23, 2023

This summary is provided by the IPR ESG and Purpose Research Library. Deloitte examined how organizations and the global economy can continue to grow while reaching climate goals and reducing greenhouse gas emissions. A survey of 2,016 CxOs (C-level executives) was conducted by KS&R Inc. and Deloitte from Sept. – Oct. 2022. Key findings include:1.) … Continue reading 2023 CxO Sustainability Report → The post 2023 CxO Sustainability Report appeared first on Institute for Public Re

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