Mon.Jan 23, 2023

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The climate crisis doesn’t stop during a recession—neither should cleantech marketing

Agility PR Solutions

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new revenue: cutting their marketing and communications spending. As the Harvard Business Review […] The post The climate crisis doesn’t stop during a recession—neither should cleantech marketing appeared first on Agility PR Solutions.

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Working With TikTok Creators for Marketing

5W PR

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are. Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of

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8 Effective Ways to Increase Brand Awareness

PR Fuel

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in. Read More The post 8 Effective Ways to Increase Brand Awareness appeared first on eReleases.

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“No Problem” is a Problem

Landis PR

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

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Leadership Starts With Communication – Coach Krzyzewski

Reputation Us

Are you familiar with MasterClass ? The online learning platform has become a go-to source to instruct folks on various things such as how to negotiate, shoot a basketball and make a perfect cocktail. The recently published MasterClass course is from the winningest men’s basketball coach ever, Mike Krzyzewski. The highly decorated and praised Duke University coach offers beneficial pointers on what he describes as “Values-Driven Leadership.” Specifically, Coach K teaches viewer

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Public support for the royal family holds firm—but will Prince Harry’s reputation ever recover?

Agility PR Solutions

Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day of sale. The tell-all book, released last week, provides a range of accusations, including an allegation of being “sacrificed” on the “PR altar” by Camilla, the Queen Consort, and a conversation with Prince William and King […] The post Public support for the royal family holds firm—but will Prince Harry’s reputation ever recover?

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Still Not Done: Fighting Ageism in the Workplace

Culpwrit

By Lauren McGrath and Ella Tobias Patti Temple Rocks has held a variety of titles throughout her 40 years in the communications field before ageism activist became a part of the list. But whatever title she’s holding – whether it’s writer, speaker, manager or mentor – what’s most important is that she’s still not… Continue reading Still Not Done: Fighting Ageism in the Workplace The post Still Not Done: Fighting Ageism in the Workplace appeared first on Culpwrit.

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More than 9 in 10 shopping journeys now start online—how’s your brand’s omnichannel experience?

Agility PR Solutions

It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up from 81 percent in 2020—making a seamless and intuitive omnichannel experience critical.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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FinTech Public Relations Strategies

The Hoyt Organization

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch […] The post FinTech Public Relations Strategies appeared first on The Hoyt Organization.

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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career?

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5 Sure-Fire Signs It’s Time to Update Your Website

PR 20/20

Y our website is your most important marketing and sales asset. It’s true. A website is your digital front door to building credibility, attracting potential customers, and generating revenue. And a well-optimized, easy-to-navigate website is more important than ever because the buyer’s journey has gone digital. B2B buyers spend a measly 17% of their buying time meeting with potential suppliers.

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#MediaMonday – Patrick Breen

HMA Public Relations

Happy #MediaMonday! The latest feature comes to us from Patrick Breen, staff photographer and videographer for the Arizona Republic. Learn more about Patrick and his award-winning work in this post.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business.

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Raising Brand Awareness in the Cannabis Industry

The Hoyt Organization

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately to the right audience? Key to this program was launching an in-depth media relations campaign to set the stage in the correct manager, and create a supporting […] The post Raising Brand Awareness in the Cannabis Industry appeared first on The Hoyt Organization.

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Navigating Water Cooler Talks Without the Water Cooler: Uncertainty and Information Seeking During Remote Socialization

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. DaJung Woo and colleagues examined how remote workers communicate with one another to navigate uncertainty in the workplace. This is particularly relevant considering COVID-19 and the increasing rise of remote employees who may not have pre-established relationships that … Continue reading Navigating Water Cooler Talks Without the Water Cooler: Uncertainty and Information Seeki

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What is Google Analytics 4 and How Does it Work?

PR 20/20

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? While it may feel like you’re starting from scratch, this upgraded service will provide deeper, more valuable insights that can better help you reach short- and long-term goals—as long as you’re using it correctly.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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2023 CxO Sustainability Report

Institute for Public Relations

This summary is provided by the IPR ESG and Purpose Research Library. Deloitte examined how organizations and the global economy can continue to grow while reaching climate goals and reducing greenhouse gas emissions. A survey of 2,016 CxOs (C-level executives) was conducted by KS&R Inc. and Deloitte from Sept. – Oct. 2022. Key findings include:1.) … Continue reading 2023 CxO Sustainability Report → The post 2023 CxO Sustainability Report appeared first on Institute for Public Re

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Meet the Media: Andrew Schunk, Reporter at Rubber News

Bianchi Biz Blog

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. I cover the rubber industry, and specifically the non-tire rubber space—seals and gaskets, hoses and hydraulics, motion control components, medical applications, feedstock materials like carbon black and other functional additives, silicone rubber, synthetic rubber, natural rubber, oil and gas and mining, among other industries.

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