Mon.Jan 23, 2023

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A how-to guide on collaborating with influencers

PR Daily

Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience.

How To 138
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The climate crisis doesn’t stop during a recession—neither should cleantech marketing

Agility PR Solutions

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative.

Crisis 132
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What a difficult fertility journey taught me about being a better communicator

PR Daily

The hardest journeys have lessons to teach. As I reflect on the journey to get where I am today, which is eight months pregnant and looking a bit like a cream puff, there are a number of lessons learned on the way that have helped me to become a better communicator.

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Tips for building and monitoring your marketing campaigns

Agility PR Solutions

Marketing campaigns demand loads of time and effort throughout their cycle. From the planning stage to the execution stage, there’s a lot of active work that you’ll need to put in. In this post, we’ll share the basics of a marketing campaign and how you can build a successful one.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Leadership Starts With Communication – Coach Krzyzewski

Reputation Us

Are you familiar with MasterClass ? The online learning platform has become a go-to source to instruct folks on various things such as how to negotiate, shoot a basketball and make a perfect cocktail.

More Trending

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5 Sure-Fire Signs It’s Time to Update Your Website

PR 20/20

Y our website is your most important marketing and sales asset. It’s true. A website is your digital front door to building credibility, attracting potential customers, and generating revenue.

Mobile 76
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More than 9 in 10 shopping journeys now start online—how’s your brand’s omnichannel experience?

Agility PR Solutions

Retail 78
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“No Problem” is a Problem

Landis PR

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!”

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FinTech Public Relations Strategies

The Hoyt Organization

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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8 Effective Ways to Increase Brand Awareness

PR Fuel

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in.

Brand 72
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Still Not Done: Fighting Ageism in the Workplace

Culpwrit

By Lauren McGrath and Ella Tobias Patti Temple Rocks has held a variety of titles throughout her 40 years in the communications field before ageism activist became a part of the list.

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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations?

Ethics 69
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#MediaMonday – Patrick Breen

HMA Public Relations

Happy #MediaMonday! The latest feature comes to us from Patrick Breen, staff photographer and videographer for the Arizona Republic. Learn more about Patrick and his award-winning work in this post. Media Monday Arizona Press Club az repunlic patrick breen Photographer videographer

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device.

Video 62
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What is Google Analytics 4 and How Does it Work?

PR 20/20

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me?

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Working With TikTok Creators for Marketing

5W PR

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are.

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Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Raising Brand Awareness in the Cannabis Industry

The Hoyt Organization

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately to the right audience?

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Navigating Water Cooler Talks Without the Water Cooler: Uncertainty and Information Seeking During Remote Socialization

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. DaJung Woo and colleagues examined how remote workers communicate with one another to navigate uncertainty in the workplace.

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TikTok ‘heats’ videos, most approve of NFL’s handling of Hamlin and more

PR Daily

Plus: How hotels are adapting to a change in business travel. Behind every viral video is an algorithm. Or a TikTok employee with a magic button. According to a new Forbes report , some TikTok employees have access to what’s known as “heating,” or the power to manually make a video go viral.

Hotels 119
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2023 CxO Sustainability Report

Institute for Public Relations

This summary is provided by the IPR ESG and Purpose Research Library. Deloitte examined how organizations and the global economy can continue to grow while reaching climate goals and reducing greenhouse gas emissions. A survey of 2,016 CxOs (C-level executives) was conducted by KS&R Inc.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Meet the Media: Andrew Schunk, Reporter at Rubber News

Bianchi Biz Blog

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications.

Meeting 66