Axia PR
AUGUST 15, 2019
Rethink media relations’ role in your communication strategy. Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising. It’s time to rethink media relations and understand its role in your overall communication strategy.
Barokas
AUGUST 15, 2019
We live in the era of convenience. With big wigs like Amazon, Google and Apple setting the bar at an all-time high, consumers now have expectations to match. These days, we can accomplish nearly everything from the ease and convenience of our smartphones. When it comes to our healthcare, we want the same level of convenience. We live busy lives. We expect our providers to adapt.
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Communications Conversations
AUGUST 15, 2019
Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these.
Agility PR Solutions
AUGUST 15, 2019
Alex, are you listening? Yes, voice is becoming a serious marketing strategy—but that voice is most likely to be Amazon’s. New research from B2B ratings and reviews platform Clutch reveals that nearly half of people (48 percent) currently own a digital assistant, and the most popular brand is Amazon’s Echo. Eighty-five percent of people (85 […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
AUGUST 15, 2019
[…]. The post How viral publishers like UNILAD and LADbible engage audiences on Facebook appeared first on NewsWhip.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
AUGUST 15, 2019
Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce. They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bul
The Stalwart Blog
AUGUST 15, 2019
I got introduced to a CEO of a nonprofit last week that’s dealing with what could be an impending crisis. Now, the nonprofit hasn’t done anything wrong, but their affiliation with a national organization that’s in hot water has the CEO concerned. At issue is whether he should be proactive in his conversations with customers, with board members, with employees and with stakeholders in addition to the media.
Agility PR Solutions
AUGUST 15, 2019
Hey brands, we can’t stress this enough: Retailers are struggling to retain their customers because consumers today increasingly have zero tolerance for a poor retail experience—and that’s what many of them are getting. Fifty-five percent of shoppers say just one bad experience would stop them returning to a brand, according to new research from payments […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prohibition
AUGUST 15, 2019
At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler , our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic !
PR Breakfast Club
AUGUST 15, 2019
We’re about two weeks away from the 10 year anniversary of the launch of PRBC. Definitely means it’s time for something new… And so – as you might expect – a podcast. Similar to the original PRBC model of getting you a cornucopia of the best thoughts out there – we’ll be collecting submitted clips from myriad social media, public relations, marketing, etc. podcasters and putting them together for your listening pleasure.
HMA Public Relations
AUGUST 15, 2019
Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more! The post What role does Facebook play in workplace friendships? appeared first on HMA Public Relations.
PeakMetrics Insights
AUGUST 15, 2019
With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. Gone are the days when sending an announcement to a press release wire and hoping for pickup was a viable strategy. With this in mind, here are a few tips for getting attention today: Become your own … Continue reading 3 Tips for Getting Media Attention in 2019.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Action PR
AUGUST 15, 2019
Imagine you’ve got some great news to share with your local area. Maybe you’re opening a new gym, or you’ve completed an impressive refurbishment. Perhaps one of your facilities members has achieved something amazing, or you and your colleagues have raised a great amount for charity. It may even be that you’ve won an award. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you.
PeakMetrics Insights
AUGUST 15, 2019
With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. Gone are the days when sending an announcement to a press release wire and hoping for pickup was a viable strategy. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Developing a strong owned-content strategy is crucial.
Waxing UnLyrical
AUGUST 15, 2019
Guest post by Alex Slichnyi. During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and video
PeakMetrics Insights
AUGUST 15, 2019
With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. Gone are the days when sending an announcement to a press release wire and hoping for pickup was a viable strategy. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Developing a strong owned-content strategy is crucial.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Inbound PR
AUGUST 15, 2019
Continuing the SEO series, this is a guest post by SEO consultant Paul Teitleman. Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword. The popularity of blogging means that it’s very subject to diminishing returns , and perhaps nothing illustrates this better than SEO.
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