Thu.Oct 10, 2019

Hackneyed phrases to ditch from your press releases

PR Daily

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused “happy” passive verb in press releases.

Working with Influencers to Boost Marketing Reach

Ronn Torossian

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions.

Marketing Minute #4: The Difference Between PR and Advertising

Maine PR Maven

Both advertising and public relations help build awareness and generate sales. But, they're not the same thing. The post Marketing Minute #4: The Difference Between PR and Advertising appeared first on | The PR Maven. Marketing Public Relations

Everything You Need to Know About Earned Media Management

PRSay

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to find and develop public speakers within your organization

PR Daily

Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence. Wouldn’t it be nice if someone in your organization was great at public speaking?

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Deadline extended: Don’t miss this Friday’s Employee Communications late deadline

PR Daily

This is your last chance to submit your best internal campaigns, projects, publications and intranets—and the inspiring workplaces you provide. The late deadline is Friday, Oct. The post Deadline extended: Don’t miss this Friday’s Employee Communications late deadline appeared first on PR Daily.

Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future

Agility PR Solutions

In the year 2030, the majority of Gen Z will be in their 20’s and 30’s and likely considering family, career, and what it means to be a full-fledged adult. It’s also at this point that their economic power as a consumer group will begin to be fully realized.

Toys ‘R’ Us partners with Target, Uber tests pet-friendly rides, and 25% of women have never asked for a raise

PR Daily

Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.

5 Top Paid Influencers You Probably Never Heard Of—But Can Learn From

Meltwater - PR

The world of influencer marketing can be a lucrative one for both the influencer and the brand.Kylie Jenner, for example, earns a reported $1.2 million per post on Instagram with… Read More >>>. Marketing PR & Comms Influencer Marketing Social Media

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 key areas the media is investing time, money and resources

Muck Rack

3 key areas the media is investing time, money and resources

10 Questions to Assure a Successful Job Change

Culpwrit

By Kevin Donnellon It’s a good time to be looking for a new job. There’s greater opportunity and lots of movement among job candidates, and most of it seems positive.

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4 skillful tips for building a successful in-house PR team

Agility PR Solutions

Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events.

What I would be budgeting for in 2020 if I were a brand-side PR manager

Communications Conversations

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Timely, right? Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. I don’t disagree.

Insider tips for building a profitable PR firm from scratch

Agility PR Solutions

Some people are made for public relations. Ever since their school days, they were the ones who made the links between people. They were the ones who were always in the loop and were always in every crowd.

Time management – top tips on how to effectively manage your time to meet deadlines

Prohibition

Sometimes it can seem as though there simply isn’t enough time in the day to complete all of the tasks that you need to do. Of course it also doesn’t help that life can be very unpredictable and you simply don’t know sometimes which things will become a priority to get done overnight!

11 Pros & Cons to Consider Before Committing to a Coworking Space

TrendKite

Shared workspaces can offer great benefits for freelancers and remote workers, but how do you know if it’s the right solution for you

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Tips for Effective, Creative PR Ideas

Public Relations Sydney

Effective ideas in PR can seem difficult in such a competitive industry, however there are certain steps you can take to help lead you in the right direction.

The Impact of a Whistleblower

HMA Public Relations

With news of whistleblowers currently flooding the media, learn more about the experience of local whistleblower Paula Pedene. The post The Impact of a Whistleblower appeared first on HMA Public Relations. Featured PR Observations and Preferences PRSA Annelise Krafft Ethics morals Paula Pedene PRSA Code of Ethics PRSA Phoenix Values Whistleblower

Local 60

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re back at it!

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too.

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re back at it!