Working with Influencers to Boost Marketing Reach
Ronn Torossian
OCTOBER 10, 2019
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust, following influencers often helps them make decisions on purchases similarly to how they would base a […].
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