Thu.Oct 10, 2019

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Working with Influencers to Boost Marketing Reach

Ronn Torossian

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust, following influencers often helps them make decisions on purchases similarly to how they would base a […].

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Everything You Need to Know About Earned Media Management

PRSay

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision. Here are four, key steps to understanding and maximizing earned media management: Step 1: Target.

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Trending Sources

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Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for holiday trends in 2019 started as early as July this year. Halloween is a favorite, with costume planning starting in June and coverage continuing to rise the closer we get to the end of October.

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What I would be budgeting for in 2020 if I were a brand-side PR manager

Communications Conversations

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Timely, right? Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. I don’t disagree. Where it gets interesting, though, is when the PR Daily team asked PR where they would increase budgets if money were no object.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future

Agility PR Solutions

In the year 2030, the majority of Gen Z will be in their 20’s and 30’s and likely considering family, career, and what it means to be a full-fledged adult. It’s also at this point that their economic power as a consumer group will begin to be fully realized. Engagement marketing firm Fuse recently released new […]. The post Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future appeared first on Agility PR Solutions.

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4 skillful tips for building a successful in-house PR team

Agility PR Solutions

Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It typically involves direct interaction with people in some form or fashion (even if only through the […].

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Tips for Effective, Creative PR Ideas

Public Relations Sydney

Effective ideas in PR can seem difficult in such a competitive industry, however there are certain steps you can take to help lead you in the right direction. Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney.

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Insider tips for building a profitable PR firm from scratch

Agility PR Solutions

Some people are made for public relations. Ever since their school days, they were the ones who made the links between people. They were the ones who were always in the loop and were always in every crowd. Although they weren’t the star athletes, they knew how to connect with them and become their best […]. The post Insider tips for building a profitable PR firm from scratch appeared first on Agility PR Solutions.

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3 key areas the media is investing time, money and resources

Muck Rack

3 key areas the media is investing time, money and resources

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Time management – top tips on how to effectively manage your time to meet deadlines

Prohibition

Sometimes it can seem as though there simply isn’t enough time in the day to complete all of the tasks that you need to do. Of course it also doesn’t help that life can be very unpredictable and you simply don’t know sometimes which things will become a priority to get done overnight! With that in mind, here are our top tips on how you can effectively manage your time to help ensure you meet all of your deadlines.

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The Impact of a Whistleblower

HMA Public Relations

With news of whistleblowers currently flooding the media, learn more about the experience of local whistleblower Paula Pedene. The post The Impact of a Whistleblower appeared first on HMA Public Relations.

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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI.

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Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re back at it! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re back at it! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

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