Wed.Nov 29, 2023

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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Crafting an effective CTA button: 9 best practices—and 9 great examples

Agility PR Solutions

CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those that take into account the size and orientation of the visitor’s screen, are […] The post Crafting an effective CTA button: 9 best practices—and 9 great examples appeared first on Agility PR Solutions.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill Rappaport didn’t start out as an animal advocate. Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with

Agility PR Solutions

During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch ideas based on media […] The post An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with appeared first on Agility PR Solutions.

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Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer usage

Agility PR Solutions

It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around the world, on a path to uber-productivity that has us all wondering what […] The post Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer u

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What is the 2023 Word of the Year?

HMA Public Relations

Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.

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2024 content creation trends: 5 predictions to help brands craft the content of tomorrow

Agility PR Solutions

The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content trends in 2024? New research from Artlist, a tech firm for digital creators, […] The post 2024 content creation trends: 5 predictions to help brands craft the content of tomorrow appeared first on Agility PR Solutions.

Trends 101
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'But you already have a CRM!'

Presspage

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We are far beyond all the growing pains of a startup and don’t need to compromise on quality or security.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Business in the Digital Age: Aligning with the Social Commerce Evolution

Buchanan PR

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews.

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Make or Break: Why Connecting With Your Audience in PR Is So Important

Prohibition

Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy. There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. So, how do you stand out? It’s not just about broadcasting messages or seeking media coverage; it’s about fostering meaningful relationships with the people who matter most to your brand, organisation, or cause.

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Leon Festinger—The Psychologist Behind Cognitive Dissonance

Doctor Spin

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations. But who was he? Here we go: Quicklinks Leon Festinger Who Was Leon Festinger?

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? What does it take to become a thought leader? What are the pros and cons of being a thought leader? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Here we go: Quicklinks Being an Expert Makes You … an Expert Leading Through New Ideas and Innovation Principles of Thought Leadership in PR PR Resource: More PR Strategies PR Resource: Existentialism for PR Advisers

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Leon Festinger—The Psychologist Behind Cognitive Dissonance

Doctor Spin

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations. But who was he? Here we go: Quicklinks Leon Festinger Who Was Leon Festinger?

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Existentialism for PR Advisers

Doctor Spin

Existentialism is a relevant philosophy for PR advisers. Existentialism is about authenticity, responsibility, and making meaning in a world that inherently lacks it. For PR advisers, this isn’t just academic musing; it’s a potent framework for navigating the complexities of modern media landscapes. Here we go: Quicklinks Existentialism and Public Relations PR Resource: The Stoic PR Professional Existentialism and Public Relations Fotografi efter blyantstegning ca. 1840 af Søren Kierkegaard.