Tue.Sep 22, 2020

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

How the pandemic has revealed a need for new comms skills

PR Daily

Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world. COVID-19 has accelerated changes that were already disrupting the business world, and employees must quickly adapt by learning new skills.

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Expertpanel: Så påverkar corona kommunikatörens framtid

Cision

Vi bad tre experter reflektera över vilka utmaningar som väntar för kommunikatörer framöver. Sverige Blogg

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5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Avknoppade, börsintroducerade och prisade – Så etablerade Essity sitt varumärke på tre år

Cision

När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity. Sverige Blogg

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The 2020 State of the Election Part IV

Cision

Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court. US Blog

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey.

Combining traditional PR and digital marketing for success

Agility PR Solutions

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand.

IPR’s ‘In a Car’ video features Ragan CEO Diane Schwartz

PR Daily

The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry. After more than six months of remote work, a jaunt around New York City’s Central Park seems like a something from another lifetime.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 ways speakers can make virtual events more engaging for attendees

Muck Rack

8 ways speakers can make virtual events more engaging for attendees

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6 tips for improving your online PR strategy during COVID

Agility PR Solutions

A good PR strategy is essential for any business, but you don’t have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help your company now […].

UK Media Moves including The Sunday Times, The Big Issue, Your.MD and more!

Cision

Jamie Nimmo appointed Associate Business Editor at The Sunday Times; Laura Kelly is now Digital Producer at The Big Issue; Katherine Hignett has joined Your.MD as a Health Writer. Media Blog

Media 120

This holiday season, consumers seek virtual experiences to overcome e-shopping hurdles

Agility PR Solutions

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list. Nor is it simply feel-good messaging.

6 Powerful PR Tips for Startups to Get Coverage

Prowly

In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise.

The 2020 State of the Election Part IV

TrendKite

Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court

Is it already Fall?

HMA Public Relations

Happy fall ya'll! As summer comes to a close, Autumn Jarrrett reflects on the year and has a tip or two about how to be thankful heading into the autumn season. Click to read! The post Is it already Fall? appeared first on HMA Public Relations. Featured Autumn Jarrett HMA Public Relations it's fall

Avknoppade, börsintroducerade och prisade – Så etablerade Essity sitt varumärke på tre år

TrendKite

När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity

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2020: A Year of Thinking Slow

PR in High Definition

Communications is notorious for moving at breakneck speed; I’ve lost count of the number of times I’ve heard people say that a PR year is like a dog year.

UK Media Moves including The Sunday Times, The Big Issue, Your.MD and more!

TrendKite

Jamie Nimmo appointed Associate Business Editor at The Sunday Times; Laura Kelly is now Digital Producer at The Big Issue; Katherine Hignett has joined Your.MD as a Health Writer

Media 62

Unique selling points and their drawbacks

Doctor Spin

Unique selling points can be powerful, but they come with limitations. When buying products, there are bound to be options. How do we choose between these options? A typical sales technique is to focus on unique selling points (USPs).

Optimizing your PR budget for 2021: Doing more with less

Presspage

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. This is happening despite the fact that it’s more important than ever for companies to connect with the public and get their message out.

Meet Board of Directors Nominee Jane Law, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jane Law, APR. Location : Concord, N.H. Current title : Manager, Internal and HR Communications, New Hampshire Housing Finance Authority. Board nominee position : Director, Northeast District.

Top Gaming Journalists in the US

Prowly

To effectively reach your target audience with your esports story, it is critical for you to find the right gaming journalists. If you connect with journalists who address a wide variety of topics, it is less likely that your target audience will be reached by their media coverage.

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Update Your Solo PR Pro Toolkit

Solo PR Pro

In 2020 our lives have been upended multiple times. The practice of public relations has not changed , but it is time to update the Solo PR Pro tool kit for our “now normal”. Get serious about signatures. Be meticulous about having signed agreements before you start work.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Unique selling points can be powerful, but they come with limitations. When buying products or services, there are bound to be options. How do we choose between these options? A typical sales technique is to focus on unique selling points (USPs).

September news round up

PR in High Definition

It’s hard to believe that autumn is almost upon us (especially with the ongoing heatwaves) – but with so much happening, it’s not surprising the year is flying past. If you’ve been struggling to keep track and worried you may have missed something, we’ve got you covered.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Unique selling points can be powerful, but they come with limitations. When buying products or services, there are bound to be options. How do we choose between these options? A typical sales technique is to focus on unique selling points (USPs).

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The word ‘OK’ has been around for about 180 years. The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Unique selling points can be powerful, but they come with limitations. When buying products or services, there are bound to be options. How do we choose between these options? A typical sales technique is to focus on unique selling points (USPs).

HA Jamz Brings Out the Musicophiles

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). We have some avid music lovers at The Hoffman Agency, and everyone felt pretty strongly about their picks for this week. . 90. ????? Who understands me) — George Lam. 91. ?? Green Light) — ??? Stefanie Sun). 92. BTS — Dynamite.