Tue.Sep 22, 2020

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2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States. Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago.

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Avknoppade, börsintroducerade och prisade – Så etablerade Essity sitt varumärke på tre år

Cision

När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity.

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Trending Sources

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6 Powerful PR Tips for Startups to Get Coverage

Prowly

In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. While bigger organizations can afford to work with professional PR firms to expertly manage all PR-related affairs, your humble startup likely doesn’t have the budget to do […].

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Expertpanel: Så påverkar corona kommunikatörens framtid

Cision

Vi bad tre experter reflektera över vilka utmaningar som väntar för kommunikatörer framöver.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. That number has grown a total of 25% in three years. Digitally savvy PR pros have adopted newer techniques to cut through the clutter, but what about the traditional tactics, like embargoes and exclusives?

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This holiday season, consumers seek virtual experiences to overcome e-shopping hurdles

Agility PR Solutions

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion. New research from AR and web-based 3D tech firm Vertebrae explores shopping behaviors during the ongoing pandemic as retailers prepare […].

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UK Media Moves including The Sunday Times, The Big Issue, Your.MD and more!

Cision

Jamie Nimmo appointed Associate Business Editor at The Sunday Times; Laura Kelly is now Digital Producer at The Big Issue; Katherine Hignett has joined Your.MD as a Health Writer.

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Combining traditional PR and digital marketing for success

Agility PR Solutions

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand. To succeed in today’s business world, brands need to combine the best tactics in traditional PR with modern online marketing techniques. PR professionals need […].

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Top Gaming Journalists in the US

Prowly

To effectively reach your target audience with your esports story, it is critical for you to find the right gaming journalists. If you connect with journalists who address a wide variety of topics, it is less likely that your target audience will be reached by their media coverage. On the other hand, by tapping into […]. The post Top Gaming Journalists in the US appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2020: A Year of Thinking Slow

PR in High Definition

Communications is notorious for moving at breakneck speed; I’ve lost count of the number of times I’ve heard people say that a PR year is like a dog year. We juggle communicating with stakeholders from our own teams, to customers, to journalists, to analysts, and with partners, not to mention the higher-ups in our own companies – and they have stakeholders too!

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8 ways speakers can make virtual events more engaging for attendees

Muck Rack

8 ways speakers can make virtual events more engaging for attendees

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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The word ‘OK’ has been around for about 180 years. The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. One of the reasons ‘OK’ took the world by storm is because almost every language has the letters O, K and A meaning that ‘OK’ is a unique blend of familiar elements.

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6 tips for improving your online PR strategy during COVID

Agility PR Solutions

A good PR strategy is essential for any business, but you don’t have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help your company now […]. The post 6 tips for improving your online PR strategy during COVID appeared first on Agility PR Solutions.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Is it already Fall?

HMA Public Relations

Happy fall ya'll! As summer comes to a close, Autumn Jarrrett reflects on the year and has a tip or two about how to be thankful heading into the autumn season. Click to read! The post Is it already Fall? appeared first on HMA Public Relations.

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Optimizing your PR budget for 2021: Doing more with less

Presspage

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. This is happening despite the fact that it’s more important than ever for companies to connect with the public and get their message out. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results.

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Meet Board of Directors Nominee Jane Law, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jane Law, APR. Location : Concord, N.H. Current title : Manager, Internal and HR Communications, New Hampshire Housing Finance Authority. Board nominee position : Director, Northeast District. Alma mater : Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree).

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Optimizing your PR budget for 2021: Doing more with less

Presspage

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. This is happening despite the fact that it’s more important than ever for companies to connect with the public and get their message out. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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September news round up

PR in High Definition

It’s hard to believe that autumn is almost upon us (especially with the ongoing heatwaves) – but with so much happening, it’s not surprising the year is flying past. If you’ve been struggling to keep track and worried you may have missed something, we’ve got you covered. Here’s our round up of the latest and greatest news in the world of tech. One story that has been dominating the headlines is TikTok and its possible US ban.

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Update Your Solo PR Pro Toolkit

Solo PR Pro

In 2020 our lives have been upended multiple times. The practice of public relations has not changed , but it is time to update the Solo PR Pro tool kit for our “now normal”. Get serious about signatures. Be meticulous about having signed agreements before you start work. The “now normal” requires clear terms in writing. Include a mutual 30-day out. .

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HA Jamz Brings Out the Musicophiles

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). We have some avid music lovers at The Hoffman Agency, and everyone felt pretty strongly about their picks for this week. . 90. ????? (Who understands me) — George Lam. 91. ?? (Green Light) — ??? (Stefanie Sun). 92. BTS — Dynamite. 93. Everybody Wants to Rule the World — Tears For Fears. .