Mon.Jan 10, 2022

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 357

3 tips for developing your message around your brand purpose

PR Daily

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words. It’s no secret that consumers expect more out of organizations these days.

Brand 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Strategies every marketer should use on Instagram in 2022 to increase engagement

Agility PR Solutions

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile.

Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022

PR Daily

The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok. How will marketers and communicators achieve user growth in 2022?

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Crisis maintenance: How to properly handle a workplace accident

Agility PR Solutions

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved.

Crisis 107

More Trending

6 steps to take to nurture your online customers

Agility PR Solutions

Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself.

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

PR Daily

Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.

The quest to achieve data-driven leadership: Where we are in 2022 with data and AI initiatives

Agility PR Solutions

As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations.

Data 100

Top 10 Reasons to Work for LCI

Landis PR

The LCI team enjoys lunch at Original Joe’s in North Beach, San Francisco. Landis Communications Inc. LCI) is hiring! LCI is an award-winning boutique PR firm based in the San Francisco Bay Area.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Krystle Henderson

HMA Public Relations

#MediaMonday is here! Today's feature comes to us from Krystle Henderson, an award-winning journalist and meteorologist at 12 News. Learn more about her! Media Monday krystle henderson

Media 73

5 Press Release Templates and How to Effectively Utilize Them

PR Fuel

Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company.

Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff.

Why is Matt Hancock back in the limelight? Because penance is just a word these days

Mark My Words

The Guardian It seems like only yesterday that we were all enjoying the memes and videos parodying the decline and fall of Matt Hancock. The incredible brevity of his time in exile seems to strain the laws of PR physics, and suggests that the fallen minister still enjoys support at the highest levels of government. A hasty press call, a mea culpa in front of a bush: his resignation speech was haphazardly choreographed. The time-compressed media age seems to have eaten away our powers of recall.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tackling Armies-of-One

The Hoffman Agency

By Chris Owen, Director, Hoffman Europe. Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up.

Skype 36