Ronn Torossian

JANUARY 10, 2022

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.

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Brand Branding Consumer Communications 447

Deirdre Breakenridge

JANUARY 10, 2022

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. Here is a six-step plan to help you and your co-workers implement the FEEL model into your workplace.

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Blogging Construction Groups Meeting 263

Agility PR Solutions

JANUARY 10, 2022

Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports. However, consumers are not as loyal to brands as […]. The post 4 important marketing resolutions to make for 2022 appeared first on Agility PR Solutions.

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Marketing Consumer Report Brand 173

PR Fuel

JANUARY 10, 2022

Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. They’re an effective marketing tool that you can use for both internal and external communications. A press release is perfect for announcing new products, services, or partnerships.

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How To Examples Interviews Company 102

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 10, 2022

A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain employees. The firm’s new research, new research, The Modern Small Business: Communication for the Future, helps leaders understand how business […].

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Small Business Communications Employee Technology 157

Agility PR Solutions

JANUARY 10, 2022

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you could lose business or other employees. So what’s the best […]. The post Crisis maintenance: How to properly handle a workplace accident appeared first on Agility PR Solutions.

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Crisis How To Employee Reputation 155

HMA Public Relations

JANUARY 10, 2022

#MediaMonday is here! Today's feature comes to us from Krystle Henderson, an award-winning journalist and meteorologist at 12 News. Learn more about her!

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Media 82

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. Within the hyper-competitive digital marketing landscape today, brand and marketing teams alike can often feel as if they have exhausted all their creative ideas.

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Instagram Strategy Marketing Creativity 154

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff. I’m curious to see what happens this winter and spring in terms of demand and whether things smooth out.

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Meeting Report Automotive Media 74

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JANUARY 10, 2022

Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself. Through the right processes, nurtured customers will feel attached to your business and would never have second thoughts about buying products or services from anyone else (i.e. your competitors).

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Marketing Publicity 147

Mark My Words

JANUARY 10, 2022

The Guardian It seems like only yesterday that we were all enjoying the memes and videos parodying the decline and fall of Matt Hancock. The incredible brevity of his time in exile seems to strain the laws of PR physics, and suggests that the fallen minister still enjoys support at the highest levels of government. A hasty press call, a mea culpa in front of a bush: his resignation speech was haphazardly choreographed.

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Hotels Exercises Radio Government 60

Agility PR Solutions

JANUARY 10, 2022

As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations. New research from data-driven business strategic advisors NewVantage Partners offers a progress report on the state […].

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Data Leadership Report Strategy 145

The Hoffman Agency

JANUARY 10, 2022

By Chris Owen, Director, Hoffman Europe. Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an important caveat: I know I’m lucky when it comes to getting through periods of lockdown.

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Skype Blogging Course Groups 36

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer