ImPRessions - Crenshaw Communications

MAY 15, 2019

CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent.

Reputation 245

Reputation Airlines Automotive Software 245

PRSay

MAY 15, 2019

I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals? Just about everything but public relations as we’ve practiced it. Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., HubSpot and CNBC. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time.

Interviews 123

Interviews Facebook Software Social Media 123

Agility PR Solutions

MAY 15, 2019

Managers, brace yourself: Absence is coming. Sunday’s long-awaited series finale of “Game of Thrones” will create the biggest storm of workplace disruption since the Super Bowl. New research reveals the fate of Westeros will have real world consequences—an estimated 27.2 million U.S. employees admit that GoT’s conclusion will potentially have a direct impact on their work […].

Employee 109

Employee Trends Publicity 109

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

MAY 15, 2019

18 newsletters every freelance journalist needs to subscribe to

142

142

Mindful Marketing

MAY 15, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive?

Sports 81

Sports Television Construction Groups 81

Agility PR Solutions

MAY 15, 2019

Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. New research from personalization firm Monetate addresses how bespoke experiences broadly impact customer performance.

Measurement 77

Measurement Consumer Strategy Marketing 77

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., HubSpot and CNBC. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time.

Facebook 69

Facebook Software Agency Community 69

Agility PR Solutions

MAY 15, 2019

It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans. Text messaging was relatively new—not every phone was capable of it, and […]. The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions.

Wireless 66

Wireless Consumer Marketing Mobile 66

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Karwoski & Courage

MAY 15, 2019

I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […].

Reputation 76

Reputation Corporate Communications Publicity 76

Stephen Waddington

MAY 15, 2019

High performing organisations recognise the need to support employees in managing mental health and wellbeing but individuals must also take personal responsibility. Two years ago Sarah Hall and I investigated the issue of mental health in public relations for a #FuturePRoof report published by the PRCA. We found that mental illness in the public relations profession was frequently ignored or managed as a line management or performance issue.

Policies 60

Policies Insurance Insurance Employee 60

The Awards Blog

MAY 15, 2019

The ROI of Awards. By now, you’ve come to realize that awards programs come with a price tag. No doubt, you’ve asked yourself: is it worth it? Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards?

Analytics 57

Analytics Google Course Web 57

HMA Public Relations

MAY 15, 2019

As I begin prepping for my second business trip of the month, I’m thinking about the presentation I heard at PRSA Counselors Academy during my first […]. The post What are your road warrior HABIT(s)? appeared first on HMA Public Relations.

Publicity 42

Publicity Travel 42

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer