ImPRessions - Crenshaw Communications
OCTOBER 18, 2022
At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship.
Sword and the Script
OCTOBER 18, 2022
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one. I tend to think this notion is applicable to marketing and PR – it’s the idea that simple explanations are usually better than elaborate messages. I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years.
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ImPRessions - Crenshaw Communications
OCTOBER 18, 2022
At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship.
Contently - Strategy
OCTOBER 18, 2022
Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Agility PR Solutions
OCTOBER 18, 2022
Brands and businesses that adopt and embed ESG (environmental, social and governance) factors into their strategy are more likely to create value and accelerate growth, while minimizing their legal and regulatory risks, according to a new report from global law firm Dechert and advisory firm StoneTurn. The new report, Are You Ready for ESG as a Critical Business Imperative?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 18, 2022
New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate understanding or worse about their local partners’ business and marketing challenges and how to […].
HMA Public Relations
OCTOBER 18, 2022
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
Agility PR Solutions
OCTOBER 18, 2022
From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling to find the secret to success. To help you out, Justin Berg, founder of SAAS […].
PR 20/20
OCTOBER 18, 2022
HubSpot User Group Recap. Ready North is a huge fan of HubSpot, as you may know. We’re so hot on HubSpot, we created a fan club. Okay, not exactly. But we did found the Cleveland HubSpot User Group (HUG) , where we hold events each quarter for like-minded HubSpot fanatics. A recent event was focused on HubSpot Payments, a relatively new commerce function inside the HubSpot CRM.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
OnePitch
OCTOBER 18, 2022
Our guest this week on Coffee with a Journalist is Samantha Stokes from Insider. Samantha is a startups and VC reporter at Insider focusing on health tech and mental health tech companies. Click below to follow Samantha Stokes on Twitter and LinkedIn. During the episode, Samantha talks about the timeliness of pitches, her interest in specific health companies and the people involved with them, how to connect with her without asking for coverage, and more.
Axia PR
OCTOBER 18, 2022
In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets. Tune in to learn how you can pitch a byline article to a news outlet!
Mark My Words
OCTOBER 18, 2022
Spear’s The debate on how to balance the country’s books dominated the latter stages of the recent Tory leadership race – but it was April’s front-page revelations about the ‘non-dom’ status of Rishi Sunak’s wife, Akshata Murty, that some believe scuppered the chances of the former frontrunner. Luke Tryl, director of research agency More in Common, told the Times that revelations around Murty’s tax affairs had ‘crystallised’ Sunak’s popularity dive.
Victorious PR
OCTOBER 18, 2022
In today’s ever-growing cryptocurrency and blockchain landscape, public relations (PR) is vital for numerous reasons, but the one that stands out is to keep investors updated. Just like in the stock market, what may have been up yesterday could be down tomorrow and vice-versa. A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Solo PR Pro
OCTOBER 18, 2022
A big misconception about public relations is that the only thing PR pros do is media relations. As we know, that couldn't be further from the truth. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.
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