Wed.Dec 01, 2021

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How to get the return on investment (ROI) from media monitoring

Onclusive

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack.

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What is Influencer Marketing? An Ultimate Guide by Brand24

Brand24

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work. The post What is Influencer Marketing? An Ultimate Guide by Brand24 first appeared on Brand24 Blog.

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7 common PR mistakes your brand needs to avoid

Agility PR Solutions

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that brands can use to take their first […]. The post 7 common PR mistakes your brand needs to avoid appeared first on Agility PR Solutions.

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Virtual Background

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important. That might be the first and most impactful impression you make on a potential client or customer.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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6 tips for combining social and digital PR for brand growth

Agility PR Solutions

Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling stories, and finding the right people to promote your brand. Furthermore, as more people continue relying […].

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Consumers want to support local biz, but communication is a challenge—is texting the answer?

Agility PR Solutions

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. New research from voice, data and messaging solutions firm Cloudli Communications shows […].

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4 remote work best practices from the Muck Rack team

Muck Rack

4 remote work best practices from the Muck Rack team

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6 ways to build a relationship with customers in the awareness stage

Agility PR Solutions

It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them. Listening to them, fixing the issues that they have, and letting them know that you appreciate them are a few steps to […]. The post 6 ways to build a relationship with customers in the awareness stage appeared first on Agility PR Solutions.

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Are You Redesigning Your Website?

HMA Public Relations

Is your website due for a redesign? Learn more from Justin Liggin on what you should keep in mind when creating your new site.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Reigniting the Negative News Cycle: A mistake

Axia PR

Responding to a negative news story and its consequences. Gaining news coverage for your company, yourself, or a member of your executive team is a key aspect of public relations. However, what happens when a news article is published and your company or an executive is presented in a less than favorable light? What is your company’s best response to the situation?

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Is the Hybrid Model the New Reality for Tech Events?

Offleash

By Julie Tangen. After 18 months of canceled events and conferences due to COVID, I recently had the opportunity to dip my toe (or paw, rather) back into live events at TigerGraph’s Graph + AI Summit. The conference took a hybrid, multi-city, multi-country approach, hosting attendees in person in San Francisco, New York City, China, and Singapore, as well as online via a virtual platform.

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How do Brands Utilize User-generated Content for Marketing?

Axia PR

Leverage the power of user-generated content to enhance your brand’s credibility and boost conversions. In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content.

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FIDIC Climate Change Charter: what does it all mean?

Practical Law Construction

An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone. If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms.

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Want to Double Your Views? Repost Content in Full on These 4 Channels

Contently - Strategy

To repost or not to repost? That’s no longer the question. Why? Because the answer is obvious: Repost. Always. Or almost always, at least. Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. If your goal is to get as many people to read your content as possible, it just makes sense—whether your goal is to build your brand, attract new customers, or a c

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