Cision

NOVEMBER 28, 2017

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will elevate the industry as a whole.

SEO 200

SEO Pitching Agency Exercises 200

Prowly

NOVEMBER 28, 2017

Ta książka nie jest o marketingu. I równocześnie jest o nowej tożsamości marketingu. Nie jest, jeśli rozumiesz marketing na sposób XX-wieczny, jako narzędzie do tego, by za wszelką cenę coś sprzedać. Jeśli chcesz zarobić na produkcie, usłudze, idei, a równocześnie. The post Biblioteka PR: Sztuka rynkologii appeared first on Prowly Magazine.

Marketing 149

Marketing 149

Sword and the Script

NOVEMBER 28, 2017

What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.

Study 78

Study B2B Marketing Survey 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Beyond PR

NOVEMBER 28, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream?

Video 72

Video Media System Measurement 72

Ishmael's Corner

NOVEMBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in.more.

Storytelling 60

Storytelling Local Communications Publicity 60

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers. For example, there was Pauline Friedman Phillips who, under the pen name Abigail Van Buren, wrote the syndicated “Dear Abby,” until her death at the age of 94.

Print 48

Print YouTube Journalism Instagram 48

HMA Public Relations

NOVEMBER 28, 2017

Today is #GivingTuesday, a 24-hour event that kicks off the charitable season. Take a look at the Arizona nonprofits participating and join the movement! [Click below for more]. The post #GivingTuesday appeared first on HMA Public Relations.

Nonprofit 47

Nonprofit Publicity 47

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Communications

Solo PR Pro

NOVEMBER 28, 2017

At Solo PR Pro, we firmly advocate for solos knowing their value and commanding the rates they deserve. We know that your size does not limit the work you do or the results you get for your clients. With that said, we also know that there are times that you may have a willingness to reduce your rates or even work pro bono. There are many reasons that could lead you to consider not charging your full rate, including: You believe in the client/cause/product.

Case Study 45

Case Study Energy Resources Study 45

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater.

Data 42

Data Media Case Study Social Media 42

Mora Communications

NOVEMBER 28, 2017

What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell. PR is not about selling, it’s about story – telling. When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation.

Pitching 40

Pitching Newspapers Meeting Journalism 40