Tue.Feb 14, 2023

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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle.

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” PRSA’s Phoenix Chapter helped amplify the Code of Ethics during its first event of the year , an in-person discussion of some real-life ethical situations communicators are currently facing, including

Ethics 167
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6 insightful ways data visualization improves your digital marketing strategy

Agility PR Solutions

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day. Successful companies like Facebook, Amazon, and Google use data […] The post 6 insightful ways data visualization improves your digital marketing strategy appeared first on Agility PR Solu

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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Improve Your Google Ranking with Search Intent & Optimization

Contently - Strategy

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

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Managing PR Campaigns With Heart

HMA Public Relations

It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.

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2023 events outlook: New report reveals shifts in formats, budgets, and need for better tools

Agility PR Solutions

Following nearly two years of rebuilding and refocusing, event marketers and planners will continue to face challenges in the year ahead, citing economic headwinds, changing B2B buying behaviors, and fewer resources as some of the most critical in 2023, reveals the latest Events Outlook Report from event marketing tech firm Splash. The firm’s survey found that […] The post 2023 events outlook: New report reveals shifts in formats, budgets, and need for better tools appeared first on Agilit

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Communicating the Importance of Your Brand in the Pet Space

5W PR

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. One thing all these segments of the market have in common is a love for pets. Brands within the space have the opportunity to connect with a massive target audience through effective marketing efforts. To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products a

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Solo PR Pros can Embrace Diversity, Equity and Inclusion

Solo PR Pro

Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. The topics can sometimes be uncomfortable but we must move past that discomfort to provide strategic counsel to our clients. You may not have a direct responsibility for shaping DE&I programs or holding people accountable for their actions, but it is our responsibility to help our clients communicate their efforts, or better yet, know when not to communicate.

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Benefits of Utilizing PR for Your Brand

Victorious PR

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.

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Coffee with a Journalist: Teddy Amenabar, The Washington Post

OnePitch

This week on the Coffee with a Journalist podcast we’re joined by Teddy Amenabar , a reporter on the Well+Being team at The Washington Post. Teddy covers internet trends spanning a wide range of subject matter from mental health to exercise and food.

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Long-Term Benefits of Utilizing PR for Your Brand

Victorious PR

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.

Brand 52
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Limits on when you can adjudicate

Practical Law Construction

I can’t say that I recall Dyson LJ’s judgment in Connex South Eastern Ltd v MJ Building Services Group being handed down back in 2005 but I do know it is the case that told us that the phrase “ at any time ” means exactly that. It’s like Ronseal’s famous phrase , “Does exactly what it says on the tin” With the Court of Appeal giving the words their literal and ordinary meaning, it was plain speaking at its best!

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Long-Term Benefits of Utilizing PR for Your Brand?

Victorious PR

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.

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Outlet Spotlight: Fit and Full of It

Medianet Australia

We would meet up for a walk and we would talk the whole time and leave feeling so inspired and recharged for our day

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Maxim Behar - special guest appearance in the local Shumen TV

Maxim Behar

PR and media expert Maxim Behar shares his dearest memories of the time he was living in the city of Shumen, valuable friendships he has made there, and why he always comes back with pleasure. Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission