Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

FEBRUARY 14, 2023

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day. Successful companies like Facebook, Amazon, and Google use data […] The post 6 insightful ways data visualization improves your digital marketing strategy appeared first on Agility PR Solu

Data 158

Data Strategy Marketing Google 158

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” PRSA’s Phoenix Chapter helped amplify the Code of Ethics during its first event of the year , an in-person discussion of some real-life ethical situations communicators are currently facing, including

Ethics 158

Ethics Training Social Media Leadership 158

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already.

Software 131

Software Pitching Analysis Community 131

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

HMA Public Relations

FEBRUARY 14, 2023

It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.

Blogging 94

Blogging 94

Agility PR Solutions

FEBRUARY 14, 2023

Following nearly two years of rebuilding and refocusing, event marketers and planners will continue to face challenges in the year ahead, citing economic headwinds, changing B2B buying behaviors, and fewer resources as some of the most critical in 2023, reveals the latest Events Outlook Report from event marketing tech firm Splash. The firm’s survey found that […] The post 2023 events outlook: New report reveals shifts in formats, budgets, and need for better tools appeared first on Agilit

Tools 78

Tools Report B2B Survey 78

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. One thing all these segments of the market have in common is a love for pets. Brands within the space have the opportunity to connect with a massive target audience through effective marketing efforts. To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products a

Brand 78

Brand Branding Communications Education 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

FEBRUARY 14, 2023

Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. The topics can sometimes be uncomfortable but we must move past that discomfort to provide strategic counsel to our clients. You may not have a direct responsibility for shaping DE&I programs or holding people accountable for their actions, but it is our responsibility to help our clients communicate their efforts, or better yet, know when not to communicate.

Ethics 58

Ethics Community Consumer Communications 58

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.

Brand 52

Brand Branding Reputation Employee 52

OnePitch

FEBRUARY 14, 2023

This week on the Coffee with a Journalist podcast we’re joined by Teddy Amenabar , a reporter on the Well+Being team at The Washington Post. Teddy covers internet trends spanning a wide range of subject matter from mental health to exercise and food.

Exercises 52

Exercises Trends Report Media 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.

Brand 52

Brand Branding Reputation Employee 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Practical Law Construction

FEBRUARY 14, 2023

I can’t say that I recall Dyson LJ’s judgment in Connex South Eastern Ltd v MJ Building Services Group being handed down back in 2005 but I do know it is the case that told us that the phrase “ at any time ” means exactly that. It’s like Ronseal’s famous phrase , “Does exactly what it says on the tin” With the Court of Appeal giving the words their literal and ordinary meaning, it was plain speaking at its best!

Construction 52

Construction Conference Groups 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.

Brand 52

Brand Branding Reputation Employee 52

Medianet Australia

FEBRUARY 14, 2023

We would meet up for a walk and we would talk the whole time and leave feeling so inspired and recharged for our day

Meeting 52

Meeting Media 52

Maxim Behar

FEBRUARY 14, 2023

PR and media expert Maxim Behar shares his dearest memories of the time he was living in the city of Shumen, valuable friendships he has made there, and why he always comes back with pleasure. Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates.

Local 59

Local Meeting Agriculture Newspapers 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity