Tue.Nov 28, 2023

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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill started out as an associated publicist for United Artists. It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. She shifted to become an entertainment reporter and that started her 25+ year career as their Entertainment Reporter.

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Joyful Workplaces: The Surprising Edge Happiness Gives to Your Business

Stern + Associates

Why is it so important for business leaders to recognize what makes people happy ? “Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., leading happiness and well-being researcher and professor in the department of psychology at the University of British Columbia (UBC). “If you have happy employees, you’re going to have less turnover and you’re going to have more productive, committed workers.

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Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right

Agility PR Solutions

With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more than ever. But new research from business and tech consulting firm NTT […] The post Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right appeare

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Your ‘welcome email’ has the highest open rate and CTR

Sword and the Script

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” More importantly, absent subscribers, you are missing the benefits of producing all that content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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9 tips for creating a successful sales enablement content strategy

Agility PR Solutions

Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful sales enablement content strategy? Read on to learn more: Source: Cloud Tutorial Understanding […] The post 9 tips for creating a successful sales enablement content strategy appeared first on Agility PR Solutions.

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Effective PR strategies in post-flood crisis management

Agility PR Solutions

In the wake of a flood, organizations face the dual challenge of managing the immediate fallout and communicating effectively with their stakeholders. The role of PR becomes crucial in shaping the narrative, addressing concerns, and rebuilding trust. This article delves into the strategies PR teams must employ to handle public situations effectively after a flood, […] The post Effective PR strategies in post-flood crisis management appeared first on Agility PR Solutions.

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How to Use LinkedIn to Grow Your Career

5W PR

LinkedIn is a powerful platform for professionals. It goes beyond being a virtual resume. It’s a tool for networking, finding jobs, and advancing careers. Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. LinkedIn has over 900 million members worldwide in 200+ countries and territories. It’s the go-to platform for job seekers, professionals, and recruiters.

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Tis the Season for Client Gifts

Solo PR Pro

Tis the season to wrap it all up and put a bow on it. In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. A thoughtful gift is a great way to show appreciation to clients, but it also reinforces the relationship and sets the stage for continued collaboration. Here are a few ideas to help you check gift giving off your list this year.

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‘Tis the Season… for Holiday Stress, Anxiety and Depression

Burrelles Fresh Ideas

With the passing of Thanksgiving, the holiday season is officially here. In general, people appear happier and more generous during the holidays, but this is a stressful time for many. For them, the holiday season is most definitely not the happiest time of the year. The holiday hustle and bustle can take a toll on those who have never experienced a mental health issue or illness — not just those who are prone to anxiety, depression and stress (and a lack of sleep).

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Media Advisory vs. a Press Release: What’s the Difference?

PR Fuel

The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big. Read More The post Media Advisory vs. a Press Release: What’s the Difference? appeared first on eReleases.

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Coffee with a Journalist: Jared Lindzon, Freelance

OnePitch

Jared Lindzon is a freelance journalist writing about the future of work for publications such as The Globe and Mail and Fast Company's work-life section. Occasionally, he'll also cover personal finance, tech, entrepreneurship, ESG, and small businesses. During the episode, Jared talks about setting pitches aside to run past his editors, his pre-pitch checklist, why embargoes don't tend to land well with his beat, and more.

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What Strategies Are Involved in an Influencer Marketing Campaign?

HMA Public Relations

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. That will never change. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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11 crisis management tactics to avoid or prepare for a PR disaster

Axia PR

Follow these best practices to ensure your company has a plan before a crisis strikes. The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind.

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. That will never change. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity.

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. That will never change. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity.

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