Business Wire
MARCH 23, 2020
There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the va
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Ronn Torossian
MARCH 23, 2020
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands. Some of the main objectives of this marketing strategy are: fostering customer loyalty and enhancing customer lifetime values (CLV). […].
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the va
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prowly
MARCH 23, 2020
A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach. Because pitching the right media contacts is crucial to getting press coverage, I covered everything you need to know about media […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 23, 2020
These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the client’s business and the message itself. With many companies suspending operations, it’s important to consider […].
5W PR
MARCH 23, 2020
Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Furthermore, there are still essential businesses that will remain open even as the fight against the virus continues.
Agility PR Solutions
MARCH 23, 2020
Whether we realize it or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale. Tapping into […]. The post Why thought leadership is the catalyst for building trust for B2B brands appeared first on Agility PR Solutions.
Cision
MARCH 23, 2020
Justin Redman joins Wirecutter, Jenny Strasburg promoted at The Journal in London, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
MARCH 23, 2020
Day in the life, coronavirus edition: Get to know Sarah Evans, owner, Sevans Strategy
Communications Conversations
MARCH 23, 2020
At the risk of adding yet another “what I’ve learned during the COVID-19 crisis” post to the internet ether, I just wasn’t sure what to write about this week. Clearly, COVID-19 has taken over our personal and professional lives. So, for the time being, it almost feels weird to write about anything BUT the virus. But, for me, as with many others in our business, writing is cathartic.
5W PR
MARCH 23, 2020
Travel, Food, and Hospitality are just some of the industries experiencing significant effects of coronavirus. In this time of uncertainty, many businesses are faced with the difficult decision of how to maintain or restructure their workforces given the new economic reality. For any heads of companies looking for guidance in making decisions related to managing their workforces, we’re offering some considerations for how to best handle the situation.
Agility PR Solutions
MARCH 23, 2020
Building an online business is an exciting opportunity to make your mark in the world, earn profits, and work on your own. Yet, as a business, you need to ensure you’re taking every component of this process seriously. You have ample competition in most industries, but with a few tips and strategies, you can avoid […]. The post 7 imperatives for starting a successful online business appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
David PR Group
MARCH 23, 2020
An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Since last week, there’s been an onslaught of them from businesses both large and small. Some are a bit tone-deaf, and some companies are taking corporate responsibility too far – so their customers are starting to ignore them. As you might imagine, I don’t necessarily agree with the WSJ’s assessment as I think most businesses need to do a better job of communicating, and many ar
Agility PR Solutions
MARCH 23, 2020
The COVID-19 crisis has changed everything about our culture for the time being, and work is certainly near the top of the list. Nearly every U.S. worker is concerned about the coronavirus outbreak, according to a new survey from B2B ratings and reviews platform Clutch. The research found that 88 percent of employees are concerned […]. The post U.S. workers worried about COVID-19 at work—here’s how businesses can ease concerns appeared first on Agility PR Solutions.
Inbound PR
MARCH 23, 2020
We've so far covered quite a few topics around project management - the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement. A very, very key thing for any project, is its kick-off or the meeting that gets the project team together to get the project started.
Agility PR Solutions
MARCH 23, 2020
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Hyunjoo Jin (@hyunjoojin) has been appointed Reporter, covering the auto tech industry in San Francisco. Business and Commerce Bloomberg News: Katie Roof (@katie_roof) has been hired to […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
HMA Public Relations
MARCH 23, 2020
Today's #MediaMonday comes all the way from Washington D.C. Meet Diane Rehm, host of the weekly podcast On My Mind produced by NPR. Click the link to get to know her! The post #MediaMonday – Diane Rehm appeared first on HMA Public Relations.
Axia PR
MARCH 23, 2020
Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage opportunities for media coverage.
Culpwrit
MARCH 23, 2020
By Ron Culp and Steve Johnson Your inbox got a beating these past couple of weeks from any company or organization that happens to have your email address. Everyone is getting letters about COVID-19 response plans and recommendations as the pandemic sweeps across the U.S. None of us can honestly say we’ve seen a single […]. The post COVID-19 Emails: Set a Strong First Impression appeared first on culpwrit.
The Stalwart Blog
MARCH 23, 2020
Normally I stay away from politics when it comes to talking about crisis PR because I just don’t need to see the back and forth arguments on Facebook between my Republican friends and Democratic friends. In this case, I’ve got to say something. If you’re an organization trying to figure out how to communicate with your customers, your employees, your partners during the coronavirus, please do not take the example of Congress.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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