Mon.Mar 23, 2020

10 PR Tricks to Increase News Release Visibility

Business Wire

There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.

Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Experiential Marketing: What Are the Pros and Cons?

Ronn Torossian

With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands.

Don’t miss this Friday’s late entry deadline

PR Daily

Submit your work to PR Daily’s Corporate Social Responsibility Awards by this Friday, March 27. The post Don’t miss this Friday’s late entry deadline appeared first on PR Daily. PR Daily Awards

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Moves at The Wall Street Journal & Wirecutter, Avenue Magazine Names Editor in Chief

Cision

Justin Redman joins Wirecutter, Jenny Strasburg promoted at The Journal in London, and more. Media Blog

More Trending

Why thought leadership is the catalyst for building trust for B2B brands

Agility PR Solutions

Whether we realize it or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale. Tapping into […]. The post Why thought leadership is the catalyst for building trust for B2B brands appeared first on Agility PR Solutions. Public Relations profession

During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages. There might be a global pandemic out there, but social media users still have time to slam jargon and buzzwords online.

Journalists on the move – Week of March 23

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Hyunjoo Jin (@hyunjoojin) has been appointed Reporter, covering the auto tech industry in San Francisco.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#MediaMonday – Diane Rehm

HMA Public Relations

Today's #MediaMonday comes all the way from Washington D.C. Meet Diane Rehm, host of the weekly podcast On My Mind produced by NPR. Click the link to get to know her! The post #MediaMonday – Diane Rehm appeared first on HMA Public Relations. Media Monday Diane Rehm

How to pivot in-person activations to virtual

PR Daily

PR agency coded{pr} had to adjust its strategy when the festival season fell apart because of the COVID-19 crisis. Here’s how they were able to respond and find virtual outlets. Festival season won’t be happening this year due to the coronavirus and social distancing efforts. That’s good for public health but a real blow for brands and PR agencies that rely on these events for activations for their campaigns.

Guidance on Coronavirus in the Workplace

5W PR

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus.

7 imperatives for starting a successful online business

Agility PR Solutions

Building an online business is an exciting opportunity to make your mark in the world, earn profits, and work on your own. Yet, as a business, you need to ensure you’re taking every component of this process seriously. You have ample competition in most industries, but with a few tips and strategies, you can avoid […]. The post 7 imperatives for starting a successful online business appeared first on Agility PR Solutions. Public Relations branding

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at The Wall Street Journal & Wirecutter, Avenue Magazine Names Editor in Chief

TrendKite

Justin Redman joins Wirecutter, Jenny Strasburg promoted at The Journal in London, and more

Public relations in a COVID-19 world—how to best serve clients

Agility PR Solutions

These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the client’s business and the message itself. With many companies suspending operations, it’s important to consider […]. The post Public relations in a COVID-19 world—how to best serve clients appeared first on Agility PR Solutions.

What to do when the media calls

Axia PR

Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process.

U.S. workers worried about COVID-19 at work—here’s how businesses can ease concerns

Agility PR Solutions

The COVID-19 crisis has changed everything about our culture for the time being, and work is certainly near the top of the list. Nearly every U.S. worker is concerned about the coronavirus outbreak, according to a new survey from B2B ratings and reviews platform Clutch. The research found that 88 percent of employees are concerned […]. The post U.S. workers worried about COVID-19 at work—here’s how businesses can ease concerns appeared first on Agility PR Solutions. Public Relations crisi

B2B 65

COVID-19 Emails: Set a Strong First Impression

Culpwrit

By Ron Culp and Steve Johnson Your inbox got a beating these past couple of weeks from any company or organization that happens to have your email address. Everyone is getting letters about COVID-19 response plans and recommendations as the pandemic sweeps across the U.S.

Memo to orgs – don’t follow Congress’ PR lead on the coronavirus

The Stalwart Blog

Normally I stay away from politics when it comes to talking about crisis PR because I just don’t need to see the back and forth arguments on Facebook between my Republican friends and Democratic friends. In this case, I’ve got to say something. If you’re an organization trying to figure out how to communicate with your customers, your employees, your partners during the coronavirus, please do not take the example of Congress.

Day in the life, coronavirus edition: Get to know Sarah Evans, owner, Sevans Strategy

Muck Rack

Day in the life, coronavirus edition: Get to know Sarah Evans, owner, Sevans Strategy

Handling Layoffs and Impacted Hourly Workers as an Effect of Covid-19

5W PR

Travel, Food, and Hospitality are just some of the industries experiencing significant effects of coronavirus. In this time of uncertainty, many businesses are faced with the difficult decision of how to maintain or restructure their workforces given the new economic reality.

3 lessons I learned during the most stressful week of my 25+-year career

Communications Conversations

At the risk of adding yet another “what I’ve learned during the COVID-19 crisis” post to the internet ether, I just wasn’t sure what to write about this week. Clearly, COVID-19 has taken over our personal and professional lives.

How to Build an Effective Media List (w/ Tools & Examples)

Prowly

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach.

Need to Know (Pandemic and Your Brand)

David PR Group

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Since last week, there’s been an onslaught of them from businesses both large and small.

Infographic: Tips for pitching around COVID-19

PR Daily

The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips. COVID-19 is dominating the news cycle around the world like nothing we have seen in recent memory. Communications professionals don’t have the luxury of sitting on the sidelines waiting until everything blows over.