Fri.Feb 22, 2019

4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children.

How talking too much causes a PR crisis

PR Daily

Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy. Some people just don’t know when to stop talking.

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How AI is Changing the Face of Marketing

Critical Mention

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to smash modern barriers to productivity

PR Daily

Follow this guidance to mitigate costly workplace distractions, disorganization and miscommunication. You’re probably distracting yourself from your work by reading this article right now. That’s OK; scintillating content is just one of a thousand distractions in the modern workplace.

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More Trending

5 tips for pitching for radio

PR Daily

Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch. Plenty has been written about the power and popularity of podcasts.

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What we learned from the top Facebook videos of 2019 so far

NewsWhip

[…]. The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip. Digital Journalism Facebook Video social media analytics

Nike’s stock price and brand image falter after NCAA star’s shoe blowout

PR Daily

Video of Duke basketball phenom Zion Williamson’s shoe ripping apart have made a big splash online. Here’s how the footwear company is defending its brand. Nike’s PR team is scrambling after a college basketball star injured himself wearing the company’s shoes.

How to pitch magazines: 4 tips for success

Muck Rack

How to pitch magazines: 4 tips for success

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in digital storytelling tips from “Good Morning America,” common PR interview questions, Burberry’s apology for noose accessory and more.

A Silver Anvil Campaign to Create a New Generation of Michigan Homeowners

PRSay

From a data standpoint, “Creating a New Generation of Michigan Homeowners” was a campaign to increase the number of loans by prospective homeowners for the Michigan State Housing Development Authority (MSHDA). But the work was also about trying to reverse a disturbing trend.

What is Crisis Communications at Sea?

HMA Public Relations

HMA Public Relations has worked on some major crisis communication projects over the years. Sometimes we are a part of them even when we’re on vacation. […]. The post What is Crisis Communications at Sea? appeared first on HMA Public Relations.

Introducing sponsorship opportunities for the Talking Points e-newsletter

Communications Conversations

Eight years ago, I started an e-newsletter called “The HAPPO Report.” ” For those who have known me for a few years, I co-founded an “organization” named HAPPO years ago–Help a PR PR Out. This e-newsletter was an outgrowth of that organization.

What is a Thought Leader and Do You Want to be One?

David PR Group

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. My young PR guy brain believed it to be a euphemistic term for being influential, or a concept bandied about primarily in MBA classrooms.

The Case for Diversity in PR and Marketing

5W PR

There is no silver bullet for an effective, or even groundbreaking, campaign. Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate.

Teaching Social Media in Australia: Launch of New Program!

Karen Freberg

Today was the day! It was truly an exciting day on The Sunshine Coast in Australia. The new social media program officially launched today at USC, and it was a true honor to be in attendance.

Oscars 2019 Preview – A Star is Born, Roma and Superheroes Lead the Pack

Zignal Labs

The post Oscars 2019 Preview – A Star is Born, Roma and Superheroes Lead the Pack appeared first on Zignal Labs

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