ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now.

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YouTube Brand Branding Comparison 130

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

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Marketing Data B2C Big Data 118

NewsWhip

FEBRUARY 22, 2019

[…]. The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip.

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Facebook Video Analytics Journalism 138

Steve Barrett on PR

FEBRUARY 22, 2019

As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.

Financial 82

Financial Industry 82

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

FEBRUARY 22, 2019

There is no silver bullet for an effective, or even groundbreaking, campaign. Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate. The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and

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Marketing Fashion Consumer Training 76

Communications Conversations

FEBRUARY 22, 2019

Eight years ago, I started an e-newsletter called “The HAPPO Report.” For those who have known me for a few years, I co-founded an “organization” named HAPPO years ago–Help a PR PR Out. This e-newsletter was an outgrowth of that organization. One year later, I decided to shift the focus of the newsletter to my business–and, more importantly, to be more focused on two things: 1) Open PR, marketing and social media opportunities in the Minneapolis/St.

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Social Media Agency Report Company 60

Muck Rack

FEBRUARY 22, 2019

How to pitch magazines: 4 tips for success

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Pitching How To 114

HMA Public Relations

FEBRUARY 22, 2019

HMA Public Relations has worked on some major crisis communication projects over the years. Sometimes we are a part of them even when we’re on vacation. […]. The post What is Crisis Communications at Sea? appeared first on HMA Public Relations.

Crisis Communications 57

Crisis Communications Crisis Communications Publicity 57

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. My young PR guy brain believed it to be a euphemistic term for being influential, or a concept bandied about primarily in MBA classrooms. Today, I’m wiser (at least a little) and now completely understand the concept and believe it offers a great marketing opportunity for executives.

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Wikipedia Leadership Interviews Reputation 56

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Communications

Karen Freberg

FEBRUARY 22, 2019

Today was the day! It was truly an exciting day on The Sunshine Coast in Australia. The new social media program officially launched today at USC, and it was a true honor to be in attendance. This was one of the main reasons why I wanted to come down to Australia for part of my sabbatical was to see what Karen Sutherland has created at USC. What has been extremely rewarding for me has been to have the opportunity to chat with Karen about her classes, review what she covers as far as topics goes,

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Social Media Media Groups Industry 48