Tue.Jul 16, 2019

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

Infographic: How color changes the perception of your message

PR Daily

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette. The colors you use send a specific message to your audience.

The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place.

Expert guidance to maximize your LinkedIn presence

PR Daily

Share trending posts, analyze analytics and add hashtags. Above all, be consistent and helpful. Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce. CIPR Crisis Communications public relations Training

More Trending

11 ways to squeeze more value from your audio and video content

Muck Rack

11 ways to squeeze more value from your audio and video content

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In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. Here’s how to make sure your brain doesn’t play tricks on you. You might not know what you think you know.

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Facebook, we have a problem: Tacky Apollo 11 ads are running amok

Agility PR Solutions

As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines.

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5 ingredients for becoming a repeat guest contributor

PR Daily

You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. Here is a recipe for success. An author’s willingness to write isn’t enough to secure an ongoing column.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

These were the top publishers on Facebook in June 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in June 2019 appeared first on NewsWhip. Digital Journalism

Twitter’s redesign slammed, Netflix buckles on suicide scene, and Google offers search insights

PR Daily

Also: Emails with visuals grab more eyeballs, an editing session goes awry, and Boeing’ struggles despite name change. Good morning, PR pros: Fifty years ago today, the Apollo 11 astronauts began their trip to the moon—and NASA is celebrating. Wake up- it's launch day.

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Crisis-plan crisis—nearly one in four companies don’t have an up-to-date plan

Agility PR Solutions

With harmful content and other crises potentially around every (social media) corner these days, brands and businesses need to be proactive when it comes to protecting their reputation and their customers. Seems like a no-brainer, but new research reveals this is not the case for many.

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Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards

PR Daily

The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content. The post Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards appeared first on PR Daily. PR Daily Awards

Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

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Future-forward trends in public relations—how you can keep up

Agility PR Solutions

As the world is evolving, with globalization and the rise of technology, one might become afraid about their public relations business. And is there a need for public relations in the new world? There is a need for it, of course, although certain aspects of it are going to change.

What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again

PRSay

You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part. Not only did they secure a star-studded cast; they also already have proof that the storyline can win the hearts of moviegoers.

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How Traveling Can Teach You To Be A Better Business Leader

Maine PR Maven

Recent news of the Notre Dame fire reminded me of studying in Paris during the fall of my junior year in college. I grew up in a small, rural town in Connecticut and attended Colby College in the small Maine city of Waterville.

Want to join this list of elite Nonprofit PR Awards winners?

PR Daily

Don’t miss this week’s deadline: Enter by Friday, July 19 at 11:59 p.m. Central time to join the ranks of World Wildlife Fund, Habitat for Humanity, Spectrum Health and more. The post Want to join this list of elite Nonprofit PR Awards winners? appeared first on PR Daily. PR Daily Awards

Creatures of Habit

HMA Public Relations

As humans we are creatures of habits, some of us more than others. I like to think of myself as being spontaneous and eager to try […]. The post Creatures of Habit appeared first on HMA Public Relations. Featured Autumn Jarrett burnout HMA Public Relations

Five of the best luxury campaign videos

Prohibition

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way.

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Purpose, Growth and Balance: Chicago Pros Share Advice on Careers in Non-Profit PR

Culpwrit

By Andrew Cook For many public relations professionals, having the flexibility to craft a career path based on interests or career needs is an incredible benefit.

M&A Strategy: Communications and Safeguarding Reputations

Reputation Us

Clear, concise and consistent communications are fundamental elements of a successful merger. “To merge, or not to merge.” That is the question that companies often discreetly ask. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate.

After Another Nightmare Week For Meghan Markle, Now Kate Middleton Is Stepping In To Help

Mark My Words

Grazia Daily. The Sussexes have also recently faced attacks for their decision not to reveal the names of Archie’s godparents and to keep his christening private – shortly after it was revealed that the renovation of their home, Frogmore Cottage, cost the taxpayer £2.4m. According to PR expert Mark Borkowski, last week’s trip to the polo was the start of an attempt to change the script. Read full article here: [link]. Mark Comments

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The Opportunities You May Be Missing

Solo PR Pro

In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. This often means tailoring efforts to tasks, outlets and audiences that will deliver the highest ROI. However, this approach is not always the smartest.

I’ll admit: I’m overwhelmed by technology

Communications Conversations

Over the weekend, we had wi-fi issues at Chez Hanson. If you have teens and/or tweens and you’ve had wi-fi issues, then you know when that happens your home is basically on DEF-CON 15. And I am not being dramatic.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately.