ImPRessions - Crenshaw Communications
JULY 16, 2019
It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines and hospitals, data protection is paramount.
Stuart Bruce
JULY 16, 2019
The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce.
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Agility PR Solutions
JULY 16, 2019
As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant doesn’t seem interested in doing anything about it These […]. The post Facebook, we have a problem: Tacky Apollo 11 ads are running amok appeared first on Agility PR Solutions.
Sword and the Script
JULY 16, 2019
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such machinations, the bolder parts of these statements – the stuff that makes a brand different amid a sea of sameness – tends to get stripped out.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JULY 16, 2019
With harmful content and other crises potentially around every (social media) corner these days, brands and businesses need to be proactive when it comes to protecting their reputation and their customers. Seems like a no-brainer, but new research reveals this is not the case for many. New data from UK-based social media safety firm Crisp […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JULY 16, 2019
As the world is evolving, with globalization and the rise of technology, one might become afraid about their public relations business. And is there a need for public relations in the new world? There is a need for it, of course, although certain aspects of it are going to change. So, what can we expect […]. The post Future-forward trends in public relations—how you can keep up appeared first on Agility PR Solutions.
Critical Mention
JULY 16, 2019
As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.
Muck Rack
JULY 16, 2019
11 ways to squeeze more value from your audio and video content
Reputation Us
JULY 16, 2019
Clear, concise and consistent communications are fundamental elements of a successful merger. “To merge, or not to merge.” That is the question that companies often discreetly ask. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate. In our firm’s experience supporting merging companies, the overarching theme we’ve encountered is that clear, concise and consistent communications are at the epicenter
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mark My Words
JULY 16, 2019
Grazia Daily. The Sussexes have also recently faced attacks for their decision not to reveal the names of Archie’s godparents and to keep his christening private – shortly after it was revealed that the renovation of their home, Frogmore Cottage, cost the taxpayer £2.4m. According to PR expert Mark Borkowski, last week’s trip to the polo was the start of an attempt to change the script.
Communications Conversations
JULY 16, 2019
Over the weekend, we had wi-fi issues at Chez Hanson. If you have teens and/or tweens and you’ve had wi-fi issues, then you know when that happens your home is basically on DEF-CON 15. And I am not being dramatic. After a little research and a phone call to CenturyLink, world order was restored and the wi-fi was back up-and-running. Until Sunday morning, when my son came complaining that wi-fi wasn’t working with his Xbox.
Prohibition
JULY 16, 2019
Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too.
Solo PR Pro
JULY 16, 2019
In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. This often means tailoring efforts to tasks, outlets and audiences that will deliver the highest ROI. However, this approach is not always the smartest. Sometimes, the people and outlets that are the smallest can deliver the greatest rewards.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
JULY 16, 2019
As humans we are creatures of habits, some of us more than others. I like to think of myself as being spontaneous and eager to try […]. The post Creatures of Habit appeared first on HMA Public Relations.
Culpwrit
JULY 16, 2019
By Andrew Cook For many public relations professionals, having the flexibility to craft a career path based on interests or career needs is an incredible benefit. While life at an agency can provide fast paced growth, and going in-house can provide desired financial stability, many see the benefit of non-profit work being the fulfillment of […].
PRSay
JULY 16, 2019
You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part.
The Hoffman Agency
JULY 16, 2019
By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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