ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day. The best PR teams take advantage of the calm before the storm to get their Q4 priorities in order. PR tips for Q4. PR agencies, you’re running for re-election.

Retail 136

Retail Creativity Leadership Agency 136

Axia PR

SEPTEMBER 5, 2018

4 things to consider before you send that press release. When you return to work from a week-long vacation, you probably find a plethora of emails awaiting your attention. For reporters, this is an everyday occurrence. Most of them receive more emails daily than they could ever get to in a single work day.

Report 48

Report Media 48

Muck Rack

SEPTEMBER 5, 2018

Using original research to boost PR results

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86

Ronn Torossian

SEPTEMBER 5, 2018

Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Anything that organizes, streamlines, and purposes all the content, graphics, messages, narratives, ideas, or processes?

Creativity 207

Creativity Communications Banking Energy 207

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

SEPTEMBER 5, 2018

Snapchat and Instagram Stories have become a quick and easy way to reach your audience. We take a look at getting started. The way that people consume and interact with media is changing rapidly. Rather than being passive audiences, social users are now active participants in the making of the news and content of the […]. The post 5 digestible content tricks we learned from Snapchat and Instagram Stories appeared first on NewsWhip.

Instagram 133

Instagram Consumer Media Journalism 133

Agility PR Solutions

SEPTEMBER 5, 2018

Influencers have gained massive power online over the last few years and, as PR pros know, have even become a new industry standard of successful marketing—but as we know all too well, where there’s power, there can be unscrupulous exploitation. And if there’s truth behind a new line of allegations, this dark side of influencer […]. The post The dark side of influencer marketing—is Big Tobacco baiting kids with “cool” influencers?

Marketing 96

Marketing Industry Publicity 96

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight.

Web 68

Web Social Media Tools Enterprise 68

Agility PR Solutions

SEPTEMBER 5, 2018

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research. One of its earliest efforts analyzed the panicked reaction of the public […].

Groups 86

Groups Consumer Radio Study 86

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership and coverage sentiment.

Measurement 68

Measurement Analysis Analytics Reputation 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 5, 2018

The world of PR is in a constant state of change. Evolving trends and emerging technologies ensure that the business of PR is always moving forward. Consider how much the PR industry has changed since the focus was primarily on traditional media, and you realize just how much digital disruption has turned PR on its […]. The post How a sleek, informative website can be your brand’s best PR face appeared first on Agility PR Solutions.

Trends 84

Trends Technology Industry Media 84

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer

Conference 59

Conference Marketing Analytics Case Study 59

HMA Public Relations

SEPTEMBER 5, 2018

I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches. They got to hear first-hand about new rule changes, how […]. The post What are the traits of an elite competitor? appeared first on HMA Public Relations.

Meeting 40

Meeting Publicity Sports 40

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer

Conference 40

Conference Marketing Analytics Case Study 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer