Tue.Jul 09, 2019

Why PR should get a slice of the marketing pie

PR Daily

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too? Of all the venerable questions (Paper or plastic? The chicken or the egg? Ginger or Mary Ann?)

Combatting PR stress to avoid burnout, depression, anxiety and absenteeism

Agility PR Solutions

The post Combatting PR stress to avoid burnout, depression, anxiety and absenteeism appeared first on Agility PR Solutions. Public Relations profession

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How to add some personality to your PR pitch

PR Daily

Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties. Email correspondence and digital sleuthing in the marketing world can be at once tedious and precarious. Will they respond? Was I too forward?

These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics

Sword and the Script

“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to convert social media critics into avid fans

PR Daily

It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans. Social media provides a plethora of engagement opportunities, but the medium is not without its risks.

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Did your content captivate audiences?

PR Daily

Share how your content built brand awareness, increased customer engagement, aided in reputation management and more. Enter PR Daily’s Content Marketing Awards. The post Did your content captivate audiences? appeared first on PR Daily. PR Daily Awards

The BuzzStream Unmatched Folder: Turn Any Email Into a Contact


Does this sound familiar? You reach out through a contact form or you send your outreach to a generic email at a website or publication – something like info@abc.com or editor@xyz.com. . And then you wait, and wait, and finally…success! You got a response! .

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0. So you built a news platform and you’re churning out some great stories. You’re getting more traction on social media and news outlets are paying attention. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Bravo!

How to make sure you deliver an amazing media interview

Public Relations Sydney

Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad


By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever!

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Recession looms—how marketers can prepare now for storm ahead

Agility PR Solutions

New research from CSO Insights, the research division of sales performance consultancy Miller Heiman Group, takes a close look at the 12 best practices that correlate most strongly with sales performance, including practical advice on how organizations can lessen the impact of economic changes on sales performance down the road.

All businesses need a crisis communications plan

HMA Public Relations

All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs. The post All businesses need a crisis communications plan appeared first on HMA Public Relations.

What's Your New and Improved Marketing Score?

PR 20/20

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating marketing across 10 aspects of your business, you can uncover valuable insights that drive growth. It operates under that premise that every element of an organization, as it relates to marketing, can be divided into assets, neutrals and liabilities.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Art of Bridging: How to Use the ABC(D) Method in an Interview

Action PR

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. It can also help manage your reputation. Yet many people avoid talking to reporters.

Presenting the next generation Cision Communications Cloud


The next generation of the Cision Communications Cloud is here. Learn more

6 questions with Erik Maza from Town & Country

Muck Rack

6 questions with Erik Maza from Town & Country


A Guide to Niche Marketing


Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”.

Superhuman or Not

Flatiron Communications

I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge.

Infographic: What managers should never say to employees

PR Daily

If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’. Boy, you haven’t skipped any meals lately, have you?”. This is something a boss (or anyone, really) should never say.

Three lionesses on the shirt: how the women’s game became a brand in its own right


Unless you’ve spent the last few weeks living under a rock you can’t fail to have missed that one of the biggest sporting competitions in the world has been taking place… and no I don’t mean Wimbledon. I am, of course, talking about the FIFA Women’s World Cup 2019. The tournament was pulling in an incredible number of UK viewers per game until last week, when the England women’s team sadly crashed out of the semi-finals with a 2-1 loss against team USA.

Shaq is Bringing Fun Back to Papa John's

Flack Me

Category: Flack Me Summary: The brand’s misfortunes have been widely covered. It began in 2017, when the company’s founder, and then-CEO, John Schnatter, jumped hard into the country’s divisive culture wars

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires. Good morning, PR pros. As Amazon Prime Day inches closer, other retailers are releasing rival deals.

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