Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Implement viral marketing tactics. What are you looking for? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97

Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Critical Mass: How Many Social Media Followers Do You Need? 12 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Educational Leadership, 55, 8–13. 11 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

MAY 25, 2017

In the age of social media, brands are quick to try to distance themselves from employees on social media. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company. Anniversaries.

Employee 129

Employee Brand Branding Policies 129

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Twitter is the best for digging into multiple relevant conversations.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Did the thought of those commonly seen quizzes on social media networks pop into your mind?

Social Media 40

Social Media How To Media eBook 40

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Why Owned Media is Key to an Effective PR Plan We know that content is important in PR now but can we explain why? It’s also a great tool to help build out your target media lists for campaigns.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Twitter is the best for digging into multiple relevant conversations.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

JULY 14, 2015

Every company is a media company. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. There really is something to the idea that every company is a media company. Your content will not go viral and you shouldn’t try. by Frank Strong. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Beyond PR

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Implement viral marketing tactics. What are you looking for? Facebook : How many Likes?

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise. The same applies to your blog post or product announcement.

Video 40

Video eBook Viral Infographics 40

Solo PR Pro

JUNE 9, 2015

If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Ask your readers or social media followers which topics they want to know more about. Common Problem. Crowdsource.

Blogging 40

Blogging Guidelines eBook Viral 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

PR Fuel

NOVEMBER 27, 2018

Thanks to social media, companies are engaging with their customers on a deeper level than ever before. The viral marketing plan backfired when people started making videos criticizing the SUV’s awful gas mileage and its harmful impact on the environment. Anticipating the Worst-Case Scenario when Engaging Customers Online.

Survey 45

Survey Company Customer Service Small Business 45

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Did one of your white papers go viral or get backlinked by many notable websites? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post?

eBook 52

eBook Video YouTube Blogging 52