PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. How do you solve it. How can you make things better for the viewer/reader/listener? THAT is what makes a good pitch.

Industry 130

Industry Pitching How To System 130

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

PR for Anyone

AUGUST 26, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.getprfamous.com. You can also learn how to connect with influencers who are like-minded with you, who are comparable with you, not necessarily competing with you, that you can engage with. So, download that.

How To 234

How To Brand Branding Financial 234

PR for Anyone

JUNE 9, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

JULY 14, 2021

I taught myself a system on how to land in the media because every time my product was featured somewhere, I sold more and got more recognition and visibility. Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. I’d love to connect.:

Pitching 130

Pitching System How To Sports 130

PR for Anyone

MAY 26, 2022

Here’s a short 1:32 second video on pitching the podcast to help you with this. And it doesn’t matter if they have 1,000 downloads. You want to pitch where your ideal clients and customers are. The same is true for trade publications. By niching down to your target audience, you’ll have more success.

YouTube 130

YouTube Pitching Video System 130

PR for Anyone

MAY 28, 2020

Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer. I’ll take you through the entire process of how to land exposure for your business. And then I want you to research what kinds of topics they've already covered, especially in your space, and then pitch something that you can fit in.

Television 130

Television System Video Interviews 130

PR for Anyone

JUNE 16, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. Watch this week’s PR tip here and/or read the transcript below to learn how to make yourself more captivating to your audience. How do you get your messaging together? Transcript.

Energy 130

Energy How To Industry Social Media 130

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. So by learning how to do the things that I talk about, publicity, influencer marketing, video marketing, social media to get people to engage with you is how you start to uplevel that. They run great businesses.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

JUNE 23, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint.

Industry 130

Industry Social Media Google Training 130

Sword and the Script

AUGUST 4, 2020

television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.” Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. B-roll footage and still photographs If the company already has b-roll footage of a new product, employees, or of the office/campus, having those files also available for download can help expedite the process of putting together a news story on the company.

Media 68

Media Leadership Product Launch Television 68

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Media 120

Media Television Pharmaceuticals Radio 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

AUGUST 23, 2016

If you’re new to the world of holiday-themed SMTs, Stephanie breaks down the how, who, what, where and when to use a satellite media tour in your holiday communications strategy. An SMT is the perfect vehicle for your client to talk about the hottest new toys this season or to share tips on how to create the perfect holiday feast.

Marketing 40

Marketing Media Radio Local 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Download the 2018 Global State of the Media Report. While he does think everyone should be thinking about how to create content in multiple ways, he mostly sticks to the written word.

Infographics 54

Infographics Print Video Real Estate 54

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. Five book recommendations. My new deep work routine.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48