Document Marketing Product Launch Technology 
Onclusive
OCTOBER 12, 2021
A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.
Onclusive
NOVEMBER 10, 2021
Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.
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PR 20/20
NOVEMBER 29, 2022
The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Here are some essentials worth considering when looking to maximize a thought leadership program.
5W PR
JANUARY 26, 2021
The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Conduct an audit of current marketing and communications. Document Everything. Why should it Matter? 45% said so. Let’s get started!
ISEBOX
DECEMBER 14, 2016
Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. Marketing departments can use mHealth solutions to reach providers as well, by offering apps to simplify patient communication and improve adherence to medication and treatments.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2016
If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But, then, you probably knew that. Does the contract take future unknowns into account?
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