Digital PR Employee Measurement Pitching 
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.
The Proactive Report
OCTOBER 30, 2023
Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.
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The Proactive Report
JUNE 18, 2021
Start with employees, financial institutions, local government, and so on. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Raise awareness.
Doctor Spin
FEBRUARY 14, 2024
Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? g) Do Execs Know What PR Is?
5W PR
JUNE 6, 2022
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.
5W PR
JULY 15, 2020
Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success.
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