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Digital PR ? Link-Building

Doctor Spin

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I did what I think every public relations professional has the obligation to do.

Ethics 90
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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

Host: Why does such a photo activate so much public debate? We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. Especially when you are a public figure and can be embarrassed or praised.

Ethics 52
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Influencer Marketing is like High School

The Proactive Report

Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. They definitely influenced her. The ease of publication has opened the door for them, but they are still in the minority. But PR folk soon realized that this was not the case.

Marketing 100
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Influencer Marketing is like High School

The Proactive Report

Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. They definitely influenced her. The ease of publication has opened the door for them, but they are still in the minority. But PR folk soon realized that this was not the case.

Marketing 100
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is an Op-Ed

Viral 52
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up. Continuity.

Crisis 249