Cision
MAY 9, 2016
Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. But this shift to data-driven insights has not been entirely smooth. “PR PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It
Shift Communications
FEBRUARY 20, 2019
Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.
Shift Communications
JUNE 22, 2015
On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. Or do social media shares drive page views? Do these activities matter?
Shift Communications
DECEMBER 9, 2014
Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at social media. Vice President, Marketing Technology.
Shift Communications
SEPTEMBER 12, 2017
As such, if our data is corrupted, filled with junk, or flat-out wrong, our predictions will simply magnify these errors. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies.
Shift Communications
JULY 24, 2017
Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s
Shift Communications
AUGUST 25, 2017
Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms.
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