Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.”

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The world as a whole is moving faster than ever. Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. WTF, how do you come up with that? Someone please back me up or prove me wrong. Either way I’m happy.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Let’s look at some of the highlights from the show. The Frictionless World. IBM Vision kicked off with Geoff Colvin, senior editor at Fortune, and his view of the frictionless world.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JUNE 15, 2015

Exxon Mobil. SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Berkshire Hathaway. Ford Motor Company. General Electric. General Motors. Phillips 66.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Not as much as you’d think.

Skype 60

Skype Creativity Education Construction 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 10, 2015

For what it’s worth, while amazing names like McDonalds, Whole Foods and T-Mobile, etc. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” Agency Life Data-Driven PR News agency news anniversay' I’d do it all again in a heartbeat.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Shift Communications

JANUARY 5, 2015

Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

FEBRUARY 23, 2015

I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. This is where data-driven PR has a chance to shine. Every client has data or access to data. Data-Driven PR Public Relations'

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60