Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

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Mobile Examples Brand Branding 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Employee Data-Driven PR Communications Software 60

Shift Communications

NOVEMBER 30, 2015

Maybe a mobile-only site? The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? The one you’re visiting now.

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Data-Driven PR Data Analytics Mobile 60

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Let’s look at some of the highlights from the show. The Frictionless World. IBM Vision kicked off with Geoff Colvin, senior editor at Fortune, and his view of the frictionless world. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? Critical and Creative Thinking. That is where the creative layer comes in – turning that nugget into a compelling storyline.

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Skype Creativity Education Construction 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60