Data-Driven PR, Groups and Technology - Public Relations Today

What is Data-Driven PR, Part 5: Testing

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Construction Analysis

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Measurement Trends

What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR

Data-Driven PR Tools Training Data

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data

Data Communications Data-Driven PR Analytics

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Don’t run away from consumers.

B2B

B2B Data Retail Survey

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics

Analytics Google Data-Driven PR Training

Review: Measure What Matters Most – A Think With Google Guide for Marketers

Shift Communications

NOVEMBER 7, 2014

“ 78% of CEOs think that CMOs lose site of what their jobs are to generate customer desire “, says a recent study via The Fournaise Marketing Group. Account Manager, Marketing Technology. Data-Driven PR Learning Marketing Metrics Review Think With Google' Chel Wolverton.

Google

Google Measurement Data-Driven PR Marketing

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

NOVEMBER 20, 2017

Which industries/groups are doing so? Vice President, Marketing Technology. B2B technology. Consumer technology. SaaS technology companies. Technology companies. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Methodology.

B2C

B2C Airlines Pharmaceuticals B2B

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity

Publicity Training Technology Data

SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work.

Analytics

Analytics Google Measurement Data

Key Marketing Lessons for PR Pros

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason.

Marketing

Marketing Technology B2C Data

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B

B2B Marketing Construction Analytics

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Dark Social and Influence. Which future will you be part of?

Trends

Trends Publicity Analytics Software

Connecting PR To Business Results

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. Vice President, Marketing Technology. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Measurement

Measurement Data Study Advertising

BuzzFeed Pound and the Future of Data-Driven Decisions

Shift Communications

APRIL 28, 2015

Data is the way to determine what works, what spreads, what stories will be shared and in what ways. BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Account Manager, Marketing Technology.

Data

Data Analytics Viral Big Data

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Vice President, Marketing Technology. Journalism isn’t dead.

Marketing

Marketing SEO Data-Driven PR Advertising

Public Relations Today

What is Data-Driven PR, Part 5: Testing

What is Data-Driven PR, Part 3: Defining Data

Trending Sources

What PR Teams Love Right Now: Valentine’s Day Edition

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

3 Best Practices For Using Data In B2B PR

Why PR Pros Need The New Google Analytics™ Demo Account

Review: Measure What Matters Most – A Think With Google Guide for Marketers

Breaching 140: Who’s Using Twitter’s 280 Characters?

The Best Way To Prepare For Artificial Intelligence In Public Relations

SHIFT Archives: The Best of Q4 Content 2018

Key Marketing Lessons for PR Pros

What’s the New “Norm” for B2B Marketing?

Three Public Relations Mega-Trends in 2017

Connecting PR To Business Results

BuzzFeed Pound and the Future of Data-Driven Decisions

PR and Marketing in 2015: The Road Ahead

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