Agency, Data-Driven PR, Groups and Technology

What is Data-Driven PR, Part 5: Testing

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Construction Analysis

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Measurement Trends

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics

Analytics Google Data-Driven PR Training

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? Vice President, Marketing Technology. B2B technology. Consumer technology. SaaS technology companies. Technology companies. Methodology.

B2C

B2C Airlines Pharmaceuticals B2B

Review: Measure What Matters Most – A Think With Google Guide for Marketers

Shift Communications

NOVEMBER 7, 2014

“ 78% of CEOs think that CMOs lose site of what their jobs are to generate customer desire “, says a recent study via The Fournaise Marketing Group. Account Manager, Marketing Technology. Data-Driven PR Learning Marketing Metrics Review Think With Google' Chel Wolverton.

Google

Google Measurement Data-Driven PR Marketing

SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. Lisa Zanchi. Senior Marketing Strategist.

Analytics

Analytics Google Measurement Data

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends

Trends Publicity Analytics Software

Key Marketing Lessons for PR Pros

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Casey Egan. Account Executive.

Marketing

Marketing Technology B2C Data

Connecting PR To Business Results

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. Vice President, Marketing Technology. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Measurement

Measurement Data Study Advertising

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data

Data Communications Data-Driven PR Analytics

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. The first example is pragmatic AI.

Publicity

Publicity Training Technology Data

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology. Derek Lyons. Vice President.

B2B

B2B Marketing Construction Analytics

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Vice President, Marketing Technology. Journalism isn’t dead.

Marketing

Marketing SEO Data-Driven PR Advertising

BuzzFeed Pound and the Future of Data-Driven Decisions

Shift Communications

APRIL 28, 2015

Data is the way to determine what works, what spreads, what stories will be shared and in what ways. BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Account Manager, Marketing Technology.

Data

Data Analytics Viral Big Data

Public Relations Today

What is Data-Driven PR, Part 5: Testing

What is Data-Driven PR, Part 3: Defining Data

Trending Sources

Why PR Pros Need The New Google Analytics™ Demo Account

Breaching 140: Who’s Using Twitter’s 280 Characters?

Review: Measure What Matters Most – A Think With Google Guide for Marketers

SHIFT Archives: The Best of Q4 Content 2018

Three Public Relations Mega-Trends in 2017

Key Marketing Lessons for PR Pros

Connecting PR To Business Results

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

The Best Way To Prepare For Artificial Intelligence In Public Relations

What’s the New “Norm” for B2B Marketing?

PR and Marketing in 2015: The Road Ahead

BuzzFeed Pound and the Future of Data-Driven Decisions

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