Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Instead, they ask that the focus be on polling retail executives.

B2B 147

B2B Data Retail Survey 147

Shift Communications

NOVEMBER 20, 2017

Which industries/groups are doing so? Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. SaaS technology companies. Technology companies. Are users taking advantage of the new character lengths? Methodology. Automakers. Cybersecurity.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JUNE 12, 2017

No amount of quantitative data will ever answer the qualitative question, “ Why? “ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? Qualitative studies take significant effort, from survey design to focus group administration. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60