ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Analysis 60

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? Using tools like Facebook’s Crowdtangle social monitoring platform, we digested over a million tweets. Vice President, Marketing Technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? “How While some in the profession loathe to hear it, it’s not far-fetched.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. How can we use data, analytics, and algorithms to achieve awareness at scale? Dark Social and Influence. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Social media is now part and parcel of ordinary communications. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60