Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Vice President, Marketing Technology. Four reasons: For sales pitches. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Our client Uberall is a good example.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

They’re beloved among PRs because they’re quick and affordable. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We cannot substitute quantitative data for the qualitative process of asking our customers why they behave the way they do.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 20, 2017

Which industries/groups are doing so? Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Are users taking advantage of the new character lengths? B2B tech companies have jumped in with both feet.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. Senior Marketing Strategist. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Vice President, Marketing Technology. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. A group of elementary children might be asked to learn their multiplication tables and solve a few problems, but are free to ask for help here and there. About Chris Lynch.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 28, 2015

As marketers and users in the world of social content distribution, we often wonder what’s next. Lately, that focus has turned to data. BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways.

Data 60

Data Analytics Viral Big Data 60