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3 Ways to Contribute to Your Brand’s Social Strategy

Cision

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. To get started, here are three ways to build a more successful social strategy: 1. Each department will benefit from social media in a different way, and their goals should reflect this.

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6 Ways to Connect With Consumers Using Periscope

Cision

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today!

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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement. Track competitors.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Stuffed giraffe shows what customer service is all about.

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5 Common Misperceptions of Social Customers

Cision

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. In the near future, I do see an increase in measurement, metrics, and quantifying value.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.