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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.

Trends 127
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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195
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Four social media channels most communicators overlook

Communications Conversations

Case in point: Brands like Microsoft that use Reddit as a customer service channel. Brands pitching their products right in the feed. But, what I see REALLY working well here is government and non-profit content. I say that because Reddit isn’t a marketing play the way most social networks can be.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. in 2019, reaching a record $4.5

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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Top publishers they’ve written for (linked). Journalists see right through it. PR tech mentions.

Company 151
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

A government could be unsettled by a foreign player. A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. Seeing is believing. The threats of deepfakes are wide ranging.

Media 74