Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.

Trends 128

Trends Pitching Twitter Nonprofit 128

Onclusive

JUNE 1, 2023

Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history? This is reflective of a traditional view of public relations.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Matt Garrepy , Chief Digital Officer, Solodev Cloud Services. PR adopts AI as a research and content tool.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Storytelling 149

Storytelling Data Survey Financial 149

Stephen Waddington

NOVEMBER 19, 2017

11 Leadership becomes social. The PRCA has developed an apprenticeship offer working with the UK government that combines paid work placements with classroom learning. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media. 20 Social platforms tackle governance.

Publicity 164

Publicity Ethics Data Community 164