Customer Service Fashion Social Media Writing 
Communications Conversations
MARCH 29, 2019
Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.
Solo PR Pro
DECEMBER 11, 2018
You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? 69 per day, with Sports Teams, Fashion, and Health and Beauty at the higher end of the scale. Home Décor.
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Sword and the Script
MARCH 2, 2021
Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. Catch up time in AI. Top publishers they’ve written for (linked).
Waxing UnLyrical
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.
Sword and the Script
MAY 14, 2016
That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Content, Local Search and Leads.
Waxing UnLyrical
FEBRUARY 16, 2011
, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff.
Rock the Status Quo
SEPTEMBER 3, 2014
It’s more fashionable. If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Employees are scrambling to service the accounts with no clue how to do it. Not usually.
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