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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Unlike marketing, where an influencer’s job is to help promote and sell a product, a PR influencer focuses on building relationships and trust between an organisation and its stakeholders whether that’s customers, employees, investors or the media. So, they must be monitored and analysed closely.

Strategy 370
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The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition.

Brand 231
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 148
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 187
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Five Ways Social Media Makes your Planning Process More Strategic

PRSay

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

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What Is Crisis Management And Why Its Important?

Prohibition

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. Technological breakdowns. Handle them quickly by taking remedial actions like counselling or putting the employee on probation.

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Beyond PR - Untitled Article

Beyond PR

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition.