article thumbnail

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Starbucks’ solution to a venti problem.

Crisis 136
article thumbnail

M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Cision said it’s acquiring Brandwatch “for $450 million, in a combined cash and shares deal,” according to TechCrunch.

Company 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Not to Do When Humanizing a Brand

Waxing UnLyrical

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 78
article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Connect with Tim on LinkedIn.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram. Simply put, she’s a hustler.

article thumbnail

Credit Union Times: CU Crisis Planning Essential

Reputation Us

The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event. That’s what good customer service is,” Huey explained. “I Having too many people on a crisis communications team may cause confusion. People want to know.

Crisis 60
article thumbnail

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Rock the Status Quo

It’s more fashionable. Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right? Employees are scrambling to service the accounts with no clue how to do it. But does it mean they have expertise in everything digital?

Agency 188