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Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . But quite frankly, the writing team should never have been in such a horrible position. But quite frankly, the writing team should never have been in such a horrible position. The Story in a Nutshell .

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management? What are the Basics of Crisis Communication Planning?

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Everything You Need to Know About Earned Media

Critical Mention

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. Good or bad, every mention is an opportunity to shape your brand’s reputation. SCHEDULE A DEMO. Priscilla Osorio.

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