Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Stuart Bruce

JUNE 24, 2016

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Reassure customers, employees, suppliers and other stakeholders. This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. He terms it “the golden hour of crisis response.” So, as a PR pro, how do you even begin to combat this phenomenon? Until next time! Critical Mention.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Stuart Bruce

NOVEMBER 10, 2017

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. Are we practising what we preach?

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Ethical Voices

JANUARY 23, 2023

But there are definitely challenges to that. Brands need to shift from defense to offense, especially in crisis situations. The worst time to start building up your stakeholders is when you’re in the middle of a crisis. Incorporate ethics into your company values, employee training and culture.

Ethics 76

Ethics Publicity Education Reputation 76

PR in High Definition

APRIL 26, 2021

On the surface, the gig economy sounds like an appealing concept, to employees at least – workers are self-employed and often given the freedom to choose when and where they can work. Gig economy – a blessing and a curse? This business model is coming under intense scrutiny by regulators, watchdogs and the judiciary.

Reputation 62

Reputation Ethics Employee Travel 62

Shift Communications

AUGUST 18, 2015

During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. It’s OK if you’re having an (internal) career crisis, but know that the world will continue to spin and clients will continue to have needs. A happy employee is a generally a more productive and engaged one.

Groups 60

Groups B2B Employee Policies 60

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Reputation Us

OCTOBER 27, 2021

Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. –Joan Jett. BAD REPUTATION EXAMPLE.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. –Joan Jett. BAD REPUTATION EXAMPLE.

Reputation 78

Reputation Financial Telecommunications Employee 78

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. employees, investors, etc.)? I gave this assignment several years before commercial services began doing the same thing. Now, you might ask why this distinction does not come through in practice.

Reputation 52

Reputation Social Media Internal International 52

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

As Stouse pointed out, “If you Google the definition of “attribution” you’re talking about math, and it means causality. The correct definition is not which story or ad or other singular artifact led to a specific outcome like a specific sale. Which is as much a tribute to good crisis communications as anything else.

Analytics 40

Analytics Crisis Data Measurement 40

Solo PR Pro

MAY 3, 2022

From losing clients or employees to shifts in the economy , it’s all par for the course. That might look like building a bigger financial cushion than you typically would, or it might look like diversifying your clients so you’re not dependent on one or two of them. In every crisis, there’s opportunity.

How To 79

How To Small Business Financial Agency 79

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Experienced leaders know that one disgruntled employee can create havoc on team dynamic and the report suggests organizations may have anywhere a team with anywhere from 40-50% of its members feeling disillusioned.

Creativity 78

Creativity Study Survey Advertising 78

Stuart Bruce

JULY 23, 2017

And forgive me if I groan again when I read “ROI is definitively our #1 challenge:”. The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. Is it really? Or is it that you really just don’t understand?

Social Media 68

Social Media Media Customer Service Corporate 68

PR Conversations

MAY 3, 2016

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. It seems that shareholder greed trumps employee and common interests. care for employees; and. However, the focus on ‘care for employees’ is welcome. By Dr Kevin Ruck.

Employee 40

Employee Leadership Communications Internal 40

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. So, what’s my definition of content marketing? Kevin Hartman is one such person.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. People needed help, knew we had a big national crisis, a global crisis, and said, “We really are going to need our institutions to step up.”

Brand 78

Brand Branding Media Government 78