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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Florida International University is a proud sponsor of PRSA. Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you.

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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Crisis Management Advice from a Retiring Pro: Rick Amme

Melissa Agnes

Editor’s Note: Rick Amme is a talented crisis management professional who, after decades of being “in the game”, has decided to embark on his next life adventure: retirement. Crisis Management Advice from a Retiring Pro. Crisis Management Advice from a Retiring Pro.

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences.