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Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

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Why it’s Important to Monitor Trending Topics

Critical Mention

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. To protect against these risks, a strong crisis communication plan is essential.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Viral Marketing?

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

It’s vital to embrace the new digital methods of communication to ensure success. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

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