Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Crisis Communications Social Media Crisis Communications 40

Melissa Agnes

JULY 28, 2014

Join Melissa Agnes, international crisis speaker and president of Agnes + Day , for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST! The expectations of your audiences: Your audiences’ expectations of your organization in a crisis are ever-evolving.

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Crisis Management Crisis Crisis Communications Viral 235

Melissa Agnes

JULY 29, 2014

I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) Epic content is.”

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Crisis Communications Crisis Viral Examples 239

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Here’s how to put your plan together, what to remember and how you can access specialist support. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? Operations.

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Crisis How To Crisis Management Exercises 100

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Competitor Defamation: How to overcome damaging content posted online by competitors. Enjoy and have an awesome weekend!

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Crisis Management Viral Crisis Healthcare 190

Melissa Agnes

SEPTEMBER 21, 2014

How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis. How to plan for a global, viral crisis. Take a look at Malaysia Airlines’s YouTube strategy.

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Airlines Crisis Management Crisis Crisis Communications 210

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 10 Crisis Communication Tips Every Business Needs.

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Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Crisis Management Social Media Crisis Media 118

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

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Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

MARCH 6, 2018

The audit phase will help you craft a blueprint of where the organization currently is in terms of its crisis readiness and where it needs to go in order to build brand invincibility. The goal is to build a consistent baseline of understanding for everyone who will be involved in developing and implementing the crisis ready program.

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Crisis Crisis Management Handbook Viral 172

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

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Crisis Crisis Communications Case Study Social Media 80

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? We cannot stress this enough!

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Crisis Brand Branding Crisis Communications 52

Prohibition

DECEMBER 9, 2021

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. How to prepare and fix a PR crisis. This is why it is important to prepare for a PR crisis.

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Crisis Crisis Management Reputation Crisis Communications 62

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Nonprofit Crisis Viral Groups 227

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

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Social Media Crisis Media Airlines 79

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Product Launch Survey Banking Pharmaceuticals 94

Cision

JUNE 3, 2015

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I will also cover the basics of how to deal with a crisis online and how to rebuild the brand after a crisis has damaged your reputation.

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Crisis Construction Viral Reputation 120

PRSay

OCTOBER 25, 2017

A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In PRSAICON #goingrogue #LRNSMPR. During the Oct.

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Social Media Conference Media Corporate 97

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. United Airlines.

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Crisis Management Crisis Airlines Viral 107

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" The company even admitted that they didn’t act fast enough and then, “what we missed” the spokesperson confessed, “was the perpetual mushroom effect of viral sensations.”. The alternative to that lightning-fast candor?

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Instagram Crisis Local Privacy 98

MaccaPR

NOVEMBER 30, 2017

How to Measure an Event Campaign. How to measure an event campaign?” Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume.

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Marketing Consumer Measurement Financial 76

David PR Group

AUGUST 17, 2017

Here’s an example, which I cited in my book How to Protect (Or Destroy) Your Reputation Online. Szymczyk’s Yelp response was noticed by Eater.com and quickly went viral, appearing on many other websites and news outlets including The New York Post, The Daily Mail in the United Kingdom and Mashable.com.

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Airlines Reputation Customer Service Social Media 54

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

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Social Media Media Storytelling Local 45

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. What makes something go viral? Over the last few years, a lot of change has occurred. Relatability.

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Social Media Viral Crisis Management How To 113

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: On the brand side, how are you looking at the different mix?

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Report Media Advertising Advertising 225

Melissa Agnes

MARCH 3, 2015

I talked about the war of ideas that our world leaders are currently fighting in and I discussed how to make the digital landscape (the primary battlefield for this war of ideas) more predictable in order to minimize risk. Use this as a crisis preparedness and then a crisis communications strategy.

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Social Media Crisis How To Crisis Management 133