Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Communications Conversations

APRIL 3, 2020

Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). There are more.

Tools 78

Tools Airlines LinkedIn Crisis 78

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

OCTOBER 28, 2022

As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Melissa Agnes

JUNE 6, 2015

In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.

Case Study 140

Case Study Crisis Management Crisis Study 140

PRSay

MAY 26, 2023

Rutherford was the guest speaker for the May 24 episode of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. A complex issue requires a thoughtful communication plan.”

Airlines 60

Airlines Crisis Communications Employee 60

PRSay

JUNE 28, 2021

You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire. Post the news on LinkedIn. Be stingy with expenses. Find him on Twitter at @PBartosch_Media.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Burrelles Fresh Ideas

APRIL 9, 2024

You can connect with him on X (formerly Twitter) or LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

OCTOBER 25, 2022

Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. We are in a constant state of alert, waiting to see if it’s ok to run our campaigns or manage the latest work/US/world crisis.”. Managing LinkedIn for executives. Acting like a publisher.

Communications 120

Communications Crisis Internal International 120

Burrelles Fresh Ideas

JANUARY 2, 2024

You can connect with him on X (formerly Twitter) or LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. He has been involved with search engine optimization and internet marketing since 2007.

SEO 84

SEO Mobile Engineering Ethics 84

Stuart Bruce

DECEMBER 14, 2015

It’s a great example of the power of social media that I was able to ask for thoughts on LinkedIn, Facebook and Twitter and as a result received some fantastic contributions. Donald Steel, crisis communications expert and former Chief Communications Adviser, BBC, UK. Victoria Tomlinson | CEO, Northern Lights, UK.

Social Media 60

Social Media Publicity Media Conference 60

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Newhouse School of Public Communications, Jamie Ward, Ph.D. , A new era of crisis communication is upon us.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Brands in Politics ). Marketing without Authority ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. However, this can be tricky to manage on a personal level. A: A lot of businesses are donating and doing this well.

Communications 78

Communications Retail LinkedIn Radio 78

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis.

Crisis 56

Crisis Internal International Radio 56

Stuart Bruce

JULY 23, 2017

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Great leaders make clear and transparent communication a top priority.

Writing 190

Writing Communications Marketing B2B 190