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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning?

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. We are in a constant state of alert, waiting to see if it’s ok to run our campaigns or manage the latest work/US/world crisis.”. From print to digital. Managing LinkedIn for executives.

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Future of PR: 2020 edition

Stephen Waddington

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

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8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. Community relations. Crisis communications.