Remove Creativity Remove Print Remove Radio Remove Trends
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Like it or not, applied AI, virtual twins, distributed infrastructure, and other industry-changing technology trends aren’t going away. Just consider the ways technology has already benefited PR.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

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A Guide to Effective Media Planning

5W PR

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience.

Media 78
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. The online survey of 2,046 U.S. Fun is healthy. Embrace it.

Consumer 164
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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

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All Play:  How Companies Can Make More Inclusive Toys

Mindful Marketing

Over the past 50 years, the world has become more welcoming in many ways, but have toy makers kept pace with the inclusivity trend? In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Sound was a mixed blessing for Polansky.

Company 98
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151