article thumbnail

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. To put it simply, your company culture is ultimately what will drive your customer service. New research from Inc.

article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), How do you know what’s working? In the meantime, digital speaking events have exploded.

Training 195
article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Internal Communications. How do you know what’s working? Event & Experiential Marketing.

Training 370
article thumbnail

How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

article thumbnail

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does). That pisses me off. I know people habitually renew at the last minute. But don’t lie.