Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Landis PR

MAY 28, 2024

Reducing the levels of management and hierarchy and decentralizing decision-making in Danish companies create an innovative business environment with increased openness, trust, creativity, and faster decision-making. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Here are some of the most common mistakes made by new businesses. Bad timing. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JULY 25, 2017

We brokered an arrangement between the company and the Society for Education Nutrition Education and Behavior. Where possible, work with clients to offer opportunities for shared exposure with other category players. Treat partner companies as clients. It was the beginning of a beautiful relationship. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen.

Marketing 176

Marketing Employee Content Marketing Training 176