Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? guest posts from partners?)

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

OCTOBER 12, 2015

It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” A Visual Guide to Telling Compelling Stories for Your Brand [Infographic].

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

SEPTEMBER 28, 2015

There are transparency issues and then the age-old concept of utilizing agencies as just implementation partners, which in my opinion is a shame,” writes Pulkit Srivastava. Public relations in India: Climbing up the value chain [infographic]. Why: “Unless you ‘REALLY’ know the problem, you can’t solve it.

Infographics 40

Infographics Television Conference Writing 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Corporate Contact Information. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Journalists want to write stories that will engage their readers. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48